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Digital Marketing – QA & Analytics

Digital Marketing – QA & Analytics

Atidivdindigul, India
3 days ago
Job description

Role : Sr. Manager – QA & Analytics

Purpose of the Role

To lead the QA and Analytics functions supporting multiple digital marketing teams (AdOps, Programmatic, Search & Social). The person will ensure delivery quality, data accuracy, and actionable insights through strong team management and process excellence.

Team Scope

  • QA Team : Reviews and audits tasks delivered by AdOps, Programmatic, and Search / Social teams. Drive quality and ensure no errors in client delivery
  • Analytics Team : Collaborate with Atidiv’s central Analytics team to build dashboards, own and deliver all client and internal team reports, conduct ad-hoc data analysis to generate insights.

Core Responsibilities

  • Own the quality metric across all accounts to ensure error free delivery
  • Build and manage QA frameworks and review processes across functions.
  • Ensure adherence to SOPs and track error trends for performance improvement.
  • Lead analytics projects – dashboard creation, data accuracy, and insights generation.
  • Partner with operations leadership to translate data into performance actions.
  • Manage and mentor 10–15 member teams (QA + Analytics combined).
  • Drive automation and standardization of reporting where possible.

    • Ideal Candidate Profile

  • 7–10 years total experience, with at least 3+ years in team leadership .
  • Background in digital marketing operations / outsourcing setup .
  • Deep understanding of AdOps, Programmatic, Search, and Social workflows.
  • Strong analytical skills – experience with Looker Studio, Power BI, or Tableau would be a plus
  • Hands-on with QA frameworks and error analysis.
  • Excellent communication and stakeholder management skills.

    • Bonus / Nice-to-Have

  • Experience with process automation tools (Zapier, Make, or VBA).
  • Exposure to offshore delivery and global client engagement.
  • Proven track record of improving team efficiency and accuracy.
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    Digital Marketing • dindigul, India

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