Retail Excellence & Training Lead

Position Title : Trainer / Training Manager, India

Job Type : Full-Time, Permanent

Location – Mumbai

Work Experience – 5+ Year

Gender – Male / Female

About the company :

BCPL – BEAUTY CONCEPTS, established in the year 1996 is a member of the Bahety Group of Companies, one of the most trusted business houses from Kolkata. With a brand portfolio exceeding 45 leading international brands in fragrances, beauty & cosmetics, BCPL is the preferred partner for international brands in the growing Indian Market. With over 30 years of customer understanding across the segments of Mass, Mass Premium, Fashion, Prestige & Luxury, BCPL provides its partners with a competitive edge in a challenging & emerging market like India.

Website - https : / / bcplindia.Com / about

Job Purpose : To completely deliver the brand's unique identification including Brand History, Product, Knowledge, Brand Core Value, philosophy, soft skills and new launches for the field and office team. To build a strong field (sales & training) team and work with the sales team for sales growth and service improvement.

As a Brand Trainer, He / She will play a vital role in ensuring the impeccable execution of APAC education programs and strategic development of training programs. He / She will support the Indian market in elevating the retail team’s standards in key areas of the brand to deliver unsurpassed client services and maintain high image standards through Training & Retail Excellence strategies and support. He / She will also engage and advance the capabilities of the Training and Retail community in the region by driving a robust self-directed learning culture and growth mindset.

Key Responsibilities :

• Be the key expert person in fragrance education materials, purposes, learning objectives, deliveries, and measurements, including planning, and executing all training sessions to the Field Retail Team.
• Collaborate very closely with the dedicated brand manager of BCPL in India for procuring training materials, Cas uniforms and accessories, training frequency of top and reference doors and elevating the overall quality and performance of Client Advisors.
• Be responsible for monitoring, tracking, and gather 360 feedback on all market training programs (new and existing).
• Support yearly and long-term strategic plans through calibration and synthesis of Bulgari Regional priorities and markets’ needs.
• Work closely with the APAC education team and market on a yearly plan to understand and deliver all training programs and initiatives to enhance brand knowledge, retail excellence, and fragrance expertise to the retail team.
• Responsible for planning training calendars and budgets to meet the overall business, sales, and marketing objectives.
• Be a team player and collaborate with the APAC training team, including leveraging on Best Practices, or highlighting new initiatives in India.
• Collaborate with relevant stakeholders to develop, curate, design, implement, and follow up learning and development programs with end-to-end execution (objectives, post-training follow-up and observation, program evaluation, KPIs, etc.).
• Reinforce social learning by animating Communities of Practices and key moments in the year for the Training community.
• Participate and support onboarding programs as required.
• Engage and update the community with inspiring fragrance trends and practices in the learning space.
• Lead and coach the Retail team in applying the Retail Excellence approach.
• Monitor effective execution of training programs.
• Ensure all training program aligns with training strategies / direction and sell-out priorities
• Provide proactive support, coaching, follow up and feedback to Field Team.
• Identify Training / Coaching Objective and Action Plan for store visit according to the Retail & Training Strategy
• Create, review, and enhance content of training program / modules.
• Deliver the training program independently, such as SOP training, new CA training, new product training, Selling & Service, relevant skills to their job.
• Provide on-site coaching to CA and help them to build confidence while working in the field.
• Work with sales team on CA evaluation and development.
• Maintain and upgrade CA image. Ensure APAC Grooming Guidelines are followed.
• Good at data analysis and management to follow up and ensure the effective training implementation.

Person Specifications :

The ideal candidate should possess a strong business sense and vision of how Training & Retail Excellence plays a pivotal role in supporting business ambitions, by developing and elevating our greatest asset – People. Strategic in leveraging pedagogic principles to unlock the retail learners’ learning effectiveness and translating them into performance, the candidate seeks to maximize the learner’s potential and capabilities. A passion for continuous learning – fragrance trends, ways of learning, culture, etc. will be essential. This position will require close collaboration with the APAC Training & Retail Excellence function.

More than 5 years of experience in training and development is compulsory.

Strong interpersonal and written and spoken communication skills in English and Hindi.

Ability to develop and deliver client-centric and interactive training to engage the target audience.

Strong in coaching & developing skills and able to empower the team.

Academic / Professional Qualifications

Team leader with a strong focus in the achievement of results

Proven experience of team / department management

Possess dynamism and confidence and at the same time articulate and positive

Genuine interest and appreciation for the fragrance and luxury industry

Excellent presentation skill

Coaching skill is must

Passionate, creative and drive for result

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