Graphic Designer

About us / Company overview :

PEP is a dynamic personal care company that proudly houses two innovative brands –

mCaffeine & Hyphen

• . With a passion for creating high-performance, conscious, and consumer-loved products, we are redefining the way personal care is experienced. While mCaffeine is India’s first caffeinated personal care brand, loved for its energizing and playful approach, Hyphen is built on the philosophy of simplifying skincare through science-backed formulations. Together, our brands reflect PEP’s mission to deliver quality, creativity, and care to millions of consumers. We believe in Confidence over all skin & body biases.

Come, join the pack!

Job Summary :

Ideal candidate will be a Graphic Designer with 1-3 years of experience, experience with a D2C or consumer brand. You’ll create performance-driven visuals across digital, print, and packaging while ensuring brand consistency.

Key Responsibilities

Maintain and evolve brand guidelines across all touchpoints—digital, packaging, and print.

Design creative assets for product launches, email campaigns, and eCommerce design - PDPs, landing pages, and banners that drive conversion.

Work with the growth team to deliver high-performing Marketing visuals for Meta, Google etc.

Assist with product packaging, inserts, and any offline collateral as needed.

Create short-form animated assets, GIFs, or reels to boost engagement

(nice to have)

Requirements

Minimum

2 years

of experience in graphic design (preferably in a D2C or consumer brand)

Proficiency in

Adobe Creative Suite

(Photoshop, Illustrator mandatory)

Working knowledge of

Premiere Pro

or

After Effects

Strong understanding of layout, typography, and design systems

Ability to manage multiple projects in a fast-paced environment

Strong communication and collaboration skills

Proficiency in creating moodboards, visual aesthetics for the product / model photoshoot.

Strong image manipulation skills.

Understanding and Knowledge of Ai integration in Visuals.

Good to Have

Experience in e-commerce or lifestyle / beauty / FMCG brand

Interest in photography, Product styling or visual direction

Social Media handles :

Websites - &

LinkedIn -

Instagram - &

Contact us : career@mcaffeine.com

career@letshyphen.com