Creative strategist (meta ads)

Role : Creative Strategist – Meta Ads Location : Remote Type : Full-time About Salt Media

Salt Media is a D2 C growth agency built for brands that want to scale without chaos. We take a creative-first approach to paid marketing, combining performance data with storytelling that actually sells. We work with fast-scaling D2 C brands across India, managing multi-crore spends on Meta & Google. Now, we’re looking for a Creative Strategist who can own the creative process from concept to iteration to insight. Role Overview As a Creative Strategist, you’ll be the creative brain behind our Meta Ads. You’ll turn data and consumer insights into scroll-stopping ad concepts, hooks, and scripts that actually convert. You’ll work closely with the founder and media team to build, test, and scale creative frameworks across multiple D2 C brands. This isn’t a “manage designers” role; it’s about owning the creative performance pipeline Key Responsibilities Ideate and script high-converting UGC-style ads for Meta. Analyse creative performance (CTR, Hook rate, Thumbstop, etc.) to find insights and patterns. Develop creative testing frameworks and structure experiments across accounts. Collaborate with editors, designers, and media buyers to align story, style, and performance. Conduct competitor and trend research to identify new creative angles. Lead creative reviews and maintain Salt Media’s quality and storytelling standards.

Requirements Minimum 2 years of experience in creative strategy or copywriting (preferably for D2 C / e Commerce).

Strong understanding of Meta ad performance metrics , CTR, Hook rate, Thumbstop, etc.

Deep interest in storytelling, content psychology, and user behaviour.

Ability to ideate, write, and structure performance-driven ad scripts.

Ready to unlearn and rethink traditional advertising norms.

Curious, self-driven, and obsessed with decoding why some ads work better than others.

Why Join Salt Media You’ll own the creative process end-to-end, not just execute briefs. Work directly with D2 C founders and a team that values speed, clarity, and creativity. Your ideas won’t sit in decks, they’ll run live and reach millions. A high-growth, no-bureaucracy environment built for experimentation. 100% Remote, we want you to save those 2 hours you’d spend commuting Flat Hierarchy, You will be a part of the core team