We are Looking for Dynamic and Experienced Marketing Head
Responsibilities
- Driving overall revenue of the unit
- Responsible to deliver BD volume and revenue from the Trade channel, Insurance, Corporate / PSU and others
- Empaneling CARE with other corporates – public & private and maintain trackers for all contracts and renewals
- Proper deployment of team members in the territories and expanding coverage into new territories as per potential
- Tracking competition sales and activities on regular intervals
- Ensuring proper coverage of Doctors, Doctor database, maintaining the number and frequency of visits
- Ensuring proper day to day monitoring of referrals generated
- Team management, recruitment and retention
- Conducting seminars, Continual Medical Education (CME) programs, ORC’s, conferences and camps on a regular basis.
- Joint field work with executives / TLs and maintain a healthy relationship with doctors (internal and external), corporates, Insurance & TPAs on a regular basis.
- Strategizing on sales and activities to generate revenue and brand awareness for the unit
- Planning and execution with unit / corporate branding / digital team for unit specific campaigns and activities
- Monthly reports, MIS on sales, coverage, competition, activities, referrals, payor mix, attrition etc.
Required knowledge
Must have worked in a similar capacity for at least 5 yearsShould have managed a team size of 10+ direct reporteesShould have managed unit level branding / activities and digital initiativesGo getter, passionate in driving sales, team player and love challengesPreferred candidate profile
Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred)
12 years' experience in healthcare marketing with a focus on doctor referrals and neighborhood marketing.
Strong knowledge of the healthcare industry and its trends.
Excellent communication, negotiation, and relationship-building skills.
Strategic thinker with the ability to develop and execute marketing plans.
Leadership experience and the ability to motivate and manage a team.
If you are a results-driven marketing professional with a passion for healthcare and a track record of driving business growth, we invite you to apply for this exciting opportunity to lead our hospital marketing team.