Content Design Specialist

Job Title : Copywriter

Company : Savvytree

Location : Chattarpur, Delhi ( Onsite )

Experience : 1-3 years

Apply Via : https : / / docs.Google.Com / forms / d / 1LrM-4DPuwA0KLoGWQBoGFFmq7GYTLXmt3rLYQ75pV5o / edit

About Savvytree :

Savvytree is a dynamic marketing & communications agency growing brands through strategy-first creativity. We have collaborated with a wide range of industries, including, but not limited to, FMCG, luxury retail, health & wellness, consumer electronics, fashion, and agritech.

From digital storytelling to performance campaigns, From digital storytelling to performance campaigns, we have helped 100+ brands like :

• Titan World
• Helios Watch Store
• IFFCO Urban Gardens
• Zandu Care
• Yamaha Music

to create meaningful content and achieve measurable results.

Key Responsibilities :

Multi-Format Copywriting :

Conceptualize and write high-converting content across social media, ads, emails, landing pages, websites, brochures, and campaign scripts.

Creative Collaboration :

Work closely with designers and strategists to develop campaigns rooted in insight, not just trends or aesthetics.

Digital Activation & AV Scripts :

Build copy for digital activations, influencer-driven campaigns, and AV scripts and supervise their production end-to-end when required.

Content Calendar Development :

Create content buckets and topical content that resonates with Gen Z and Millennial audiences across platforms.

Copy Ownership :

Proofread and edit your own work to ensure high standards in grammar, clarity, tone, and brand voice before it reaches the client.

Deep Customer Research :

Conduct in-depth research to uncover customer desires, pain points, and objections translating them into high-impact copy angles.

Strategic Messaging :

Adapt tone, storytelling, and messaging based on audience awareness levels, buying stages, and product sophistication.

Trend Integration :

Monitor social media trends, memes, and cultural moments and strategically incorporate them into relevant brand content.

Brand Consistency :

Ensure messaging remains consistent across all platforms and contributes to the evolution of brand tone, guidelines, and positioning.

Required Skills & Mindset :