Digital Growth Strategist

Job Description

We are seeking a skilled Digital Growth Strategist to play a pivotal role in driving growth through targeted online advertising campaigns.

This includes setting up and optimizing Google AdWords and Bing campaigns by conducting thorough keyword research and crafting compelling ad copies, leveraging bid and budget management, structural optimization, keyword refinement, ad text optimization, and creative optimization across multiple platforms.

The successful candidate will also be responsible for managing Paid Social campaigns on Facebook, Instagram, and other social media channels, ensuring effective reach and engagement. This involves campaign execution, feed file creation, merchant center collaboration, and conversion tracking setup.

To excel in this role, the ideal candidate should have a strong understanding of product offerings, competitor landscape, and industry trends. Providing regular status updates as part of the team is essential, along with ensuring KPI measurements are in place.

This position demands exceptional attention to detail, analytical skills, data interpretation, and basic Excel capabilities. Effective communication and a quick learning ability are necessary qualities for success.