Content Marketing Strategist

Company Description

LOCUS is a consultancy firm specializing in Architecture, Urban Planning, and the Built Environment with involvement in branding and marketing as a separate vertical. Supported by a dedicated team of experienced professionals, the firm is recognized for its cutting-edge solutions, innovative approaches, and integrated approach to diverse and complex projects. LOCUS collaborates with specialists and partners globally to deliver holistic services to a wide and diverse clientele while maintaining a strong reputation in the industry.

Role Description

We are seeking a highly strategic, creative, and data-driven Content Strategist to lead the planning, creation, and optimization of content across multiple channels. This role is central to shaping our brand narrative, driving audience engagement, and supporting our marketing, product, and business objectives. The ideal candidate possesses a strong editorial mindset, a deep understanding of digital ecosystems, and the ability to translate insights into high-performing content.

Strategic Planning & Ideation

• Develop content strategies, roadmaps, and calendars aligned with brand goals, campaigns, and cross-functional initiatives.
• Conduct audience research, competitor analysis, and trend mapping to uncover opportunities, content gaps, and emerging formats.
• Define and manage content pillars , messaging frameworks, and editorial directions.

Content Production & SEO

Workflow, Operations & Publishing

Cross-functional Collaboration

Analytics, Optimisation & Reporting

Governance, Quality & Compliance

Oversee localization and cultural adaptation of content when needed.

Qualifications

Adept with content design and layout tools like Adobe Indesign, Illustrator, etc)

What You’ll Bring