Marketing Lead-Product and Partner
HCLTechKanpur, Uttar Pradesh, India3 days ago
Job descriptionLead end-to-end SAP campaign execution, leveraging automation, AI and intelligent triggers. Identify and implement AI-driven marketing automation solutions to enhance personalization and efficiency while supporting the adoption and usage of marketing tools and platforms that improve visibility, execution and team productivity. Stay ahead of emerging AI trends to continuously refine marketing planning and operations. Work directly with leadership across business units including the SAP Practice, Vertical Sales, Marketing and Geographic leadership. Partner with SAP and business teams to develop targeted campaigns. Ensure alignment with vertical sales teams to support enablement and conversion. Oversee campaign performance measurement and continuous improvement. Implement best practices in campaign planning, workflow management and execution bringing speed, consistency and accountability. Manage budgets, reporting and stakeholder communications. Mentor and develop a high-performing team of marketing professionals. Foster collaboration and accountability across internal and external partners. Experience years in demand generation marketing Experience in people management Master’s degree Expertise in full-funnel, multi-channel marketing Strong project and stakeholder management skills Excellent communication and presentation abilities Experience in large, matrixed organizations Strategic mindset with a passion for innovation and marketing excellence
Role Overview
We are seeking a strategic and results-driven marketing leader between 8-12 years of experience to oversee the design and execution of global, integrated Go-to-Market (GTM) campaigns for the HCLTech SAP Business Unit in DFS. This role will lead global demand generation initiatives across all channels aligning with cross-functional stakeholders to grow our opportunity pipeline.
Key Responsibilities
Campaign Strategy and Planning
- Design and manage global GTM marketing campaigns aligned with business priorities ensuring campaigns have clearly defined target audiences and value propositions.
- Collaborate with cross-functional teams to define campaign priorities, develop data-driven, scalable programs and generate demand and pipeline growth.
- Deep understanding of brand, content strategy, digital marketing, events and communications.
Execution and Optimization
Alliance and Sales Enablement
Performance and Reporting
Team Leadership
Basic Qualifications :
Preferred :
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Partner Marketing • Kanpur, Uttar Pradesh, India
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