Job Description :
We are looking for an experienced Social Media Specialist to assist in the planning, execution and optimization of our online marketing efforts. Promoting products and services of different clients through digital channels is a complex procedure with great potential that becomes increasingly useful for companies such as ours.
Responsibilities :
Create & execute strategies to build a lasting digital connection with consumers
Plan, Create content and monitor the ongoing company presence on social media (Instagram, Facebook etc.)
Launch optimized online adverts through Google Ad words, Facebook etc. to increase company and brand awareness
Work in synergies with the SEO, Performance Marketing & Website teams to service the brands worked on.
Provide creative ideas for content marketing and update the website
Collaborate with designers to improve user experience
Measure performance of digital marketing efforts using Facebook Dashboard / Instagram App insights
Acquire insight into online marketing trends and keep strategies up-to-date
Maintain partnerships with media agencies and vendors
Requirements and skills
Minimum Experience of 2 years
Proven experience as Digital Marketing Executive or similar role.
Excellent understanding of digital marketing concepts and best practices.
Experience with B2C & B2B social media.
Skills and experience in creative content writing.
Analytical mindset and critical thinking.
Excellent communication and presentation skills.
Social Media Manager • Kanpur, Uttar Pradesh, India