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Performance Marketing
Performance MarketingNK Realtors • West Bengal, India
Performance Marketing

Performance Marketing

NK Realtors • West Bengal, India
1 day ago
Job description

Job Summary :

We are seeking a dynamic Performance Marketing Executive in our marketing team for luxury real estate campaigns. This role is pivotal in driving customer acquisition, retention, and revenue growth through data-driven performance marketing campaigns. The ideal candidate will be a strategic thinker with hands-on experience in SEO, content marketing, paid media, CRM (Salesforce), and marketing automation tools.

Key Responsibilities :

1. Performance Media Strategy & Execution :

  • Develop and execute a high-impact performance marketing strategy for luxury real estate, focusing on Google Ads, Meta (Facebook / Instagram), LinkedIn, and programmatic advertising.
  • Optimize campaigns for ROI, CAC, and LTV while managing budgets effectively.

2. Campaign Management & Optimization :

  • Plan, launch, and optimize multi-channel digital campaigns to drive lead generation and conversions.
  • Leverage A / B testing, audience segmentation, and retargeting to maximize performance.
  • 3. Analytics & Data-Driven Decision Making :

  • Monitor KPIs using Google Analytics, Looker Studio, CRM dashboards & Other Analytical Tools.
  • Provide actionable insights to refine marketing strategies and improve campaign performance.
  • 4. SEO & Content Marketing :

  • Oversee SEO strategy to enhance organic visibility and lead quality.
  • Collaborate with the content team to ensure high-converting ad creative, landing pages, and blog content.
  • 5. CRM & Marketing Automation :

  • Utilize Salesforce to track leads, automate workflows, and improve customer journeys.
  • Implement Whatsapp / Email / SMS marketing automation for nurturing high-net-worth leads.
  • 6. Collaboration & Co-ordination :

  • Work closely with creative, sales, and external agencies.
  • Stay ahead of luxury real estate trends, competitor strategies, and emerging digital tools.
  • Requirements :

    ✅ Must-Have Skills & Experience :

  • 2-4 years in performance marketing, preferably in luxury real estate, luxury brands or performance marketing agencies.
  • Expertise in Google Ads, Meta Ads and programmatic platforms.
  • Strong SEO, content marketing, and CRO (conversion rate optimization) skills.
  • Proficiency in Google Analytics CRM tools (Salesforce preferred).
  • Hands-on experience with marketing automation tools (HubSpot, Mailchimp, etc.).
  • Bonus : Familiarity with day-to-day website handling (WordPress, php, Laravel, or similar).
  • ✅ Soft Skills :

  • Excellent communication and project management skills.
  • Ability to collaborate with cross-functional teams and external partners.
  • ✅ Preferred Qualifications :

  • Certifications in Analytical tools, Google Ads & Meta Blueprint.
  • Experience in luxury real estate lead nurturing and customer lifecycle marketing.
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    Performance Marketing • West Bengal, India

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