Marketing Specialist

About the Role

We are seeking a highly skilled Marketing Specialist with technical expertise in post-tensioning systems and rebar coupler solutions to join our team. The ideal candidate will combine deep product knowledge with strong marketing acumen to drive awareness, lead generation, and brand positioning within the construction and infrastructure sectors.

Key Responsibilities

• Develop and execute marketing strategies and campaigns focused on post-tension components and rebar couplers .
• Collaborate with engineering, sales, and product development teams to create targeted marketing content brochures, datasheets, presentations, and digital media .
• Conduct market research to identify industry trends, customer needs, and competitive positioning.
• Manage digital marketing initiatives including SEO, paid campaigns, email marketing, and social media for targeted construction audiences .
• Prepare case studies, technical articles, and product application notes for industry publications.
• Support sales teams with technical presentations, trade shows, and customer engagement programs.
• Maintain and enhance brand visibility across regional and global markets.
• Track and analyze marketing performance metrics , adjusting strategies for maximum ROI.

Required Skills & Qualifications

Skills Required

Email Marketing, Digital Marketing, Marketing Strategies, Crm Systems, Google Ads, Technical Presentations, Social Media, Seo