About the Role
We are seeking a highly skilled Marketing Specialist with technical expertise in post-tensioning systems and rebar coupler solutions to join our team. The ideal candidate will combine deep product knowledge with strong marketing acumen to drive awareness, lead generation, and brand positioning within the construction and infrastructure sectors.
Key Responsibilities
- Develop and execute marketing strategies and campaigns focused on post-tension components and rebar couplers .
- Collaborate with engineering, sales, and product development teams to create targeted marketing content brochures, datasheets, presentations, and digital media .
- Conduct market research to identify industry trends, customer needs, and competitive positioning.
- Manage digital marketing initiatives including SEO, paid campaigns, email marketing, and social media for targeted construction audiences .
- Prepare case studies, technical articles, and product application notes for industry publications.
- Support sales teams with technical presentations, trade shows, and customer engagement programs.
- Maintain and enhance brand visibility across regional and global markets.
- Track and analyze marketing performance metrics , adjusting strategies for maximum ROI.
Required Skills & Qualifications
Bachelor's degree in Civil Engineering, Marketing, or a related discipline .Minimum 3–5 years of experience in marketing construction materials (preferably post-tensioning and rebar coupler products).Strong understanding of construction materials, structural systems, and project execution processes .Proven experience in B2B industrial marketing within the construction or engineering domain.Excellent communication, presentation, and technical writing skills.Proficiency in digital marketing tools (Google Ads, LinkedIn Campaign Manager, CRM systems, etc.).Strong analytical mindset with the ability to interpret technical data and market trends.Skills Required
Email Marketing, Digital Marketing, Marketing Strategies, Crm Systems, Google Ads, Technical Presentations, Social Media, Seo