Social Media Specialist

Job Description

COMPANY PROFILE

Baghiraa, founded in 2017, is a purpose-driven company committed to sustainability, innovation, and community. Headquartered in Atlanta with operations in Bangalore and skeletal offices in Broomfield and The Hague. We are in the process of opening an office in Tallinn, Estonia. We operate across three dynamic subsidiaries : Sanrachna Steel, Baghiraa Café & CoWork, and Baghiraa Earth Labs.

Sanrachna Steel is a value-driven design firm specializing in high-quality steel detailing for commercial and industrial projects, with over 450 successful builds in the U.S. and a focus on sustainable practices in engineering and design.

Baghiraa Café & CoWork is a minimal waste café and co-working facility in Bangalore, India that is over 90% plastic free. Our café offers vegan / vegetarian, farm-to-table meals that align with our commitment to earth-conscious living.

Baghiraa Earth Labs is our vehicle for change. Creating and sharing knowledge is at the core of our mission. We are currently developing sites in Atlanta and Colorado that follow Earth ship principles, using recycled materials to build spaces that include a co-working space and café for the community, an outdoor multi-use kitchen, residential quarters for employees, and a garden that also serves as a habitat for various farm animals. These locations will also function as educational resource centres focused on the use of recycled materials and will provide access to those materials for the broader community.

At Baghiraa, we believe that business can be "Ek Chingari" (spark) for positive change. We are committed to reducing waste, rethinking how spaces are built and used, and creating models of living and working that are healthy, inclusive, and regenerative.

JOB TITLE - SOCIAL MEDIA SPECIALIST

We are seeking a highly organized and proactive Social Media Specialist to support our marketing department. The role requires to understand the company's marketing strategy and curate a plan to publish content on social media platforms. It is essential to have exceptional attention to detail, creativity, discretion, and the ability to manage a dynamic and fast-paced workload. This position is ideal for professionals with strong organizational and communication skills, learn, and grow into a broader business or leadership role over time.

Requirements

CORE RESPONSIBILITIES

• Plan and execute social media strategies to meet marketing goals and boost brand visibility
• Produce engaging text, image, and video content for various social media platforms
• Respond to comments and messages to foster a sense of community and manage customer interactions
• Keep up with the latest trends, platform updates, and competitor activities
• Collaborate with designers, copywriters, and marketing teams to maintain consistent brand messaging
• Schedule and post content and monitor all social media channels for comments and messages
• Track social media analytics to measure the success of campaigns and inform future strategy

REQUIRED SKILLS AND QUALIFICATIONS

Benefits

ADDITIONAL INFORMATION

Requirements

Qualifications and Functional Requirements Bachelors of Commerce / Arts / Science or related field is a must Work experience as an Social Media Specialist Knowledge in various Social Media Platforms, campaigns and advertising Experience in creative content development and audience development & management Excellent fluency in English and written communication Organization and time management skills Ability to handle sensitive, confidential information Additional Information Work Location : Bangalore, Karnataka Shift Timings : 12 : 00 PM to 09 : 00 PM, Indian Standard Time Designation : Social Media Specialist Compensation : Based on experience Placement : Permanent with 3 months of probationary period