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Digital Media Content & Brand Communications Specialist

IndiaIT360kanpur, uttar pradesh, in

6 days ago

Job description

Key Responsibilities :

Content Writing :

Develop, write, and edit blogs, articles, website content, case studies, whitepapers, press releases , and email campaigns .
Write and edit content copy for Social Media
Create compelling B2B and B2C content for IT products, services, and solutions.
Translate complex technical topics into clear, engaging, and audience-friendly content .
Collaborate with design and tech teams to produce visual + written marketing materials .
Ensure all content aligns with brand tone, messaging, and SEO best practices .

Podcast & CXO Engagement :

Coordinate and interact with IT CXOs, industry leaders, and senior executives for podcast recordings and interviews.

Assist in research, scripting, and content development for podcast episodes.

Manage communication and scheduling for podcast guests in collaboration with the marketing team.

Represent the brand professionally and confidently during CXO interactions and recordings.

Social Media Management :

Plan, create, and manage daily posts across LinkedIn, Twitter (X), Instagram, Facebook , and YouTube .

Develop monthly social media calendars and campaigns to increase engagement and followers.

Monitor social media trends, competitor activities, and industry updates .

Run and analyse paid and organic campaigns for reach, engagement, and lead generation.

Respond to followers, manage community engagement, and maintain brand consistency.

SEO & Analytics :

Optimize content for search engines (SEO) and track performance using Google Analytics, SEMrush, or Ahrefs .

Research keywords and implement them naturally in website and blog content.

Prepare monthly reports on content performance and social media growth metrics .

Requirements :

Master’s degree in English, Communications, Marketing, Journalism, or related field.

2-4 years of experience in content writing and social media management , preferably in the IT or technology sector .

Excellent command of English —both written and verbal.

Creative mindset and out-of-box thinker

Strong understanding of IT products, SaaS, software development, and tech industry trends .

Proficiency with tools like Canva, Buffer, Hootsuite, HubSpot, WordPress , and Google Analytics .

Ability to work independently, meet deadlines, and manage multiple projects simultaneously.

Preferred Skills :

Understanding of LinkedIn algorithms and content optimization strategies.

Creative thinker with strong storytelling and branding abilities.

What We Offer :

A dynamic and collaborative work environment.

Opportunity to work on global IT and technology brands.

Professional growth and upskilling opportunities.

Competitive salary and performance-based incentives.

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Digital Media Specialist • kanpur, uttar pradesh, in

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