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Media Planning Specialist
Media Planning Specialistdentsu Media • Republic Of India, IN
Media Planning Specialist

Media Planning Specialist

dentsu Media • Republic Of India, IN
22 days ago
Job description

Job Description

Role : Media Planner - Offline

Experience Required : 3 to 5 years

Location : Bangalore

Key Responsibilities

The purpose of this role is to :

  • Develop and execute strategic business plans to drive growth and retention for key clients.
  • Lead media planning across offline channels (TV, Print, Radio) , ensuring integration and coherence with the overall media strategy.
  • Foster strong client relationships, understanding their unique needs, and providing tailored solutions to meet their objectives.
  • Manage and mentor business teams, encouraging collaboration and high performance.
  • Work closely with cross-functional teams, including buying, operations, finance, strategy, and analytics, to deliver comprehensive services.
  • Craft compelling narratives and presentations to effectively communicate strategies and results to clients and stakeholders.
  • Lead new business pitches, driving the process in partnership with the management team and other departments.
  • Monitor industry trends and competitor activities to proactively adjust strategies and maintain a competitive edge.

A bit about you :

  • Proven experience in a similar role within the media / advertising industry.
  • Strong track record of media planning on offline and digital platforms(preferable).
  • Comprehensive knowledge of the media landscape and the ability to leverage this in strategic planning.
  • Demonstrated ability to manage and grow client relationships.
  • Experience leading and developing diverse business teams.
  • Excellent communication and presentation skills, with a knack for storytelling and creating persuasive presentation decks.
  • You’re technically focused and have had exposure to media tools, consumer panels & systems
  • Exposure to tools and platforms such as – Comscore, BRAC, YUMI, GWI, IRS, DV360, Facebook Business Manager, Google Ad words, Search Ads 360, Google Analytics, Amazon, LinkedIn and Ad Verification Tools
  • You possess an ability to analyze data and articulate recommendations based on your findings to your team members and leaders
  • You can be innovative and creative, flexible with your thinking and are adaptable to changing situations
  • You’re a big picture thinker! Growth and professional development are important to you and your career.
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    Planning Specialist • Republic Of India, IN

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