Copywriter

Kapiva is recruiting a Copywriter - Marketing with at 1-3 years of experience in copywriting for performance advertising, content management, and writing across different mediums. The scope of this role is the content creation and management for all paid marketing efforts at Kapiva – Facebook ads, Marketplace ads (Amazon, Flipkart, BB, etc), Videos, Content Marketing, PR content, or any other marketing material.

Job responsibilities include :

1. Developing creative copies and scripts for digital ads across all formats- static, motion graphics, videos, etc. based on product briefs

2. Execution and management of Kapiva’s content creation primarily across paid advertising mediums and social media

3. Developing a clear strategy and vision for content campaigns and managing a team of content writers, video specialists, and / or freelancers

4. Research, write, edit and proofread all levels of copy included headlines and body copy, for online, offline, external, and internal needs

5. Supporting the sales channels in developing sharp communication targeted at consumers across the customer lifecycle

6. Supporting the marketing function in developing world-class content communication in the themes of health, wellness, and Ayurveda

7. Liaising with designers, freelancers, agencies, etc as required to achieve the organization’s content objectives

8. Continuously innovating and tapping latest trends to push the bar on Kapiva’s content quality

We are looking for :

1. Bachelor's degree required; a postgraduate degree or diploma in communications is preferred - 1-3 Years of experience in copywriting with 2+ years of ad agency background - Ability to come up with creative ideas with strong storytelling skills

2. Fundamental understanding of digital advertising

3. Experience with video scripting and mood boarding is a plus

4. Passionate about building a consumer brand

About Us :

Kapiva is a modern ayurvedic nutrition brand focused on bringing selectively sourced, natural foods to Indian consumers. We help bring the wisdom of India’s ancient food traditions to modern-day consumers. Kapiva's high-quality product range includes Herbal Juices, Ghee, Cold-Pressed Oils, Nutrition Powders, and much more. Our products are top performers on online marketplaces (Amazon, Flipkart, Big Basket, and many others), we're growing our presence offline in a big way (Reliance, Nature’s Basket, Noble Plus, etc) and we’re Series A funded by India’s best Consumer VC Fund – Fireside Ventures (invested in Epigamia, Paper Boat, Yoga Bar, and many other iconic brands).

We’re creating a new brand with a unique story and are looking for a team to help us grow our business. You’d be joining a young, hungry team with a culture of honesty, humility, and hard work. We’ve grown sales 4x in the last 12 months and served more than 10 Mn+ customers.