Job Description
- Strong understanding of food safety regulations and testing methodologies .
- Excellent communication, presentation, and negotiation skills.
- Proficiency in digital marketing tools, CRM platforms, and analytics
Rolls and Responsibility :
Market Strategy & Planning : Develop and execute marketing strategies to promote food testing services acrossB2B and B2C segments.
Client Acquisition & Retention : Identify potential clients in food manufacturing, hospitality, and retail sectors; build long-term relationships.Campaign Management : Plan and manage digital, print, and event-based campaigns to increase brand visibility and service uptake.Technical Collaboration : Work closely with lab teams to understand testing capabilities and translate them into compelling marketing messages.Regulatory Awareness : Stay updated onFSSAI, ISO, HACCP , and other food safety standards to align marketing with compliance needs.
Content Development : Create brochures, case studies, presentations, and social media content tailored to industry stakeholders.Lead Generation & Conversion : Use CRM tools to track leads, analyze conversion rates, and optimize outreach efforts.Event Participation : Represent the company at food expos, trade fairs, and industry seminars to network and promote services.Market Intelligence : Monitor competitor activities, pricing trends, and customer feedback to refine positioning and offerings.Technical & Scientific Expertise
Food Chemistry : Understanding of chemical composition, reactions, and interactions in food products.Analytical Techniques : Familiarity with methods like HPLC, GC-MS, UV-Vis spectroscopy, and titration used in food testing.Microbiology & Contaminant Detection : Knowledge of microbial analysis and chemical contaminants (e.g., pesticides, heavy metals).Nutritional Labeling & Composition Analysis : Ability to interpret and market products based on chemical and nutritional profiles.Preservatives & Additives : Insight into the role and regulation of food-grade chemicals.Marketing & Business Skills
Technical Marketing : Translating complex chemical and food testing data into customer-friendly messaging.Regulatory Marketing : Promoting services aligned with FSSAI, ISO 22000, HACCP, and Codex standards.B2B Client Engagement : Building trust with food manufacturers, processors, and regulatory bodies.Digital Campaigns : Running targeted campaigns for food safety services using SEO, SEM, and analytics.Event Marketing : Representing the brand at food expos, safety summits, and technical conferences.Communication & Collaboration
Cross-functional Coordination : Working with lab teams, R&D, and regulatory experts to align marketing with technical capabilities.Scientific Writing & Content Creation : Crafting brochures, white papers, and case studies with chemical accuracy.Training & Demonstrations : Conducting client workshops or webinars on food safety and testing protocols.Requirements
Vendor Sourcing & Evaluation Identify and evaluate suppliers of lab equipment and consumables Conduct market research to stay updated on new technologies and pricing trends Perform site visits and audits to assess supplier capabilities Procurement Management Create and manage purchase orders for lab instruments, chemicals, and accessories Negotiate pricing, delivery timelines, and warranty terms Ensure timely delivery and installation of equipment Documentation & Compliance Maintain accurate records of procurement activities, contracts, and supplier agreements Ensure compliance with safety standards and regulatory requirements Coordinate with finance for timely vendor payments Inventory Coordination Monitor stock levels and forecast procurement needs Collaborate with lab managers to understand equipment usage and future requirements Supplier Relationship Management Build long-term relationships with key vendors Resolve disputes and ensure service-level agreements are met
