Performance Marketing Specialist (Meta & Google Ads Expert)

Job Description

Performance Marketing Specialist (Meta & Google Ads Expert)

Location : [City, Country]

Employment Type : Full-time

About Us :

We are a premium private healthcare provider specialising in delivering world-class treatments and patient experiences. We’re looking for a Performance Marketing Specialist who can drive lead generation and growth through paid digital channels.

Key Responsibilities :

Manage, optimise and scale paid campaigns across Google Ads and Meta (Facebook & Instagram).

Conduct keyword research, audience targeting, bidding strategies and remarketing to maximise ROI.

Ensure all advertising complies with UK healthcare advertising regulations (e.g., Advertising Standards Authority [ASA], General Medical Council [GMC]).

Focus on conversion rate optimisation (CRO) – turning ad clicks into meaningful healthcare leads / bookings.

Track and report key metrics : cost per lead, conversion rate, ROI, campaign performance and insights.

Collaborate with creative, content and marketing ops teams to A / B test creatives, landing pages and offers.

Use tools such as Google Ads, Meta Ads Manager, GA4, SEMrush, Hotjar to monitor and optimise campaigns.

Requirements

Proven experience (3-5 years+) running Google Ads + Meta Ads campaigns, ideally in healthcare or lead-gen industries.

Deep understanding of UK healthcare advertising compliance (ASA, GMC) or equivalent global standards.

Strong analytical skills, ability to interpret data and act quickly.

Hands-on experience with Google Ads, Meta Ads Manager, GA4, SEMrush, Hotjar.

Excellent communication skills, comfortable working cross-functionally.

Bachelor’s degree in Marketing, Digital Media or equivalent.

Desirable : Certification in Google Ads / Meta Blueprint.

Benefits

Competitive salary + performance bonus.

Opportunity to work in a rapidly-growing / private healthcare setting.

Modern tools and data-driven environment.

Learning & development opportunities in digital marketing & healthcare.

Requirements

Proven experience in handling end-to-end Power BI projects. Strong experience in requirement gathering, documentation (BRDs), and wireframing. Hands-on expertise in data mining and representation through Power BI. Ability to communicate with potential stakeholders and explain insights effectively. Familiarity with position mapping and its business implications. Strong analytical and problem-solving skills