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Imark Infotech - Manager - Business Development - Medical Billing Services

Imark Infotech - Manager - Business Development - Medical Billing Services

IMark Infotech Pvt. LtdChandigarh, India
5 days ago
Job description

Position Title : Business Development Manager (BDM)

Department : Sales & Business Type : 3-7 years in B2B Sales (preferably Healthcare / To : Director - Sales / VP - Business Acquisition :

  • Identify, target, and acquire new clients (clinics, hospitals, healthcare providers, or physician groups) in need of medical billing and RCM services.
  • Manage end-to-end sales cycle from prospecting to contract closure.

Lead Generation & Outreach :

  • Use tools like LinkedIn, Apollo, ZoomInfo, and email campaigns to generate leads from US / UK healthcare markets.
  • Attend online / offline networking events, webinars, and conferences to build connections.
  • Product Pitching :

  • Effectively communicate the value proposition of the companys medical billing, coding, denial management, eligibility verification, and other RCM services.
  • Tailor pitches for small practices, multi-specialty clinics, and enterprise healthcare groups.
  • Proposal & Negotiation :

  • Create custom proposals, present pricing models, and negotiate contracts based on the clients size and service requirements.
  • Market Research :

  • Stay updated with market trends, competitors, and healthcare compliance policies (e.g., HIPAA, ICD-10, CPT).
  • CRM & Reporting :

  • Maintain sales pipeline and client interactions in CRM (e.g., HubSpot, Salesforce).
  • Provide weekly and monthly sales reports to Skills & Qualifications :
  • Bachelors or Master's degree in Business, Marketing, Healthcare Administration, or related field.
  • 3-7 years of experience in international B2B sales, preferably in medical billing, RCM, healthcare IT, or outsourcing services.
  • Strong knowledge of US healthcare system, insurance payers (Medicare, Medicaid, BCBS, etc.), and RCM process.
  • Excellent communication, negotiation, and presentation skills.
  • Self-starter with ability to work independently and meet (but not mandatory) :
  • Prior experience working with US-based clients or healthcare providers.
  • Familiarity with medical billing software (e.g., Kareo, AdvancedMD, Athenahealth, eClinicalWorks).
  • Understanding of sales funnels, BANT qualification, or SPIN / Success Metrics :
  • Monthly qualified leads added
  • Number of client demos / proposals sent
  • Conversion rate from lead to closed deal
  • Monthly revenue target achievement
  • (ref : iimjobs.com)

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