Position Title : Business Development Manager (BDM)
Department : Sales & Business Type : 3-7 years in B2B Sales (preferably Healthcare / To : Director - Sales / VP - Business Acquisition :
- Identify, target, and acquire new clients (clinics, hospitals, healthcare providers, or physician groups) in need of medical billing and RCM services.
- Manage end-to-end sales cycle from prospecting to contract closure.
Lead Generation & Outreach :
Use tools like LinkedIn, Apollo, ZoomInfo, and email campaigns to generate leads from US / UK healthcare markets.Attend online / offline networking events, webinars, and conferences to build connections.Product Pitching :
Effectively communicate the value proposition of the companys medical billing, coding, denial management, eligibility verification, and other RCM services.Tailor pitches for small practices, multi-specialty clinics, and enterprise healthcare groups.Proposal & Negotiation :
Create custom proposals, present pricing models, and negotiate contracts based on the clients size and service requirements.Market Research :
Stay updated with market trends, competitors, and healthcare compliance policies (e.g., HIPAA, ICD-10, CPT).CRM & Reporting :
Maintain sales pipeline and client interactions in CRM (e.g., HubSpot, Salesforce).Provide weekly and monthly sales reports to Skills & Qualifications :Bachelors or Master's degree in Business, Marketing, Healthcare Administration, or related field.3-7 years of experience in international B2B sales, preferably in medical billing, RCM, healthcare IT, or outsourcing services.Strong knowledge of US healthcare system, insurance payers (Medicare, Medicaid, BCBS, etc.), and RCM process.Excellent communication, negotiation, and presentation skills.Self-starter with ability to work independently and meet (but not mandatory) :Prior experience working with US-based clients or healthcare providers.Familiarity with medical billing software (e.g., Kareo, AdvancedMD, Athenahealth, eClinicalWorks).Understanding of sales funnels, BANT qualification, or SPIN / Success Metrics :Monthly qualified leads addedNumber of client demos / proposals sentConversion rate from lead to closed dealMonthly revenue target achievement(ref : iimjobs.com)