Talent.com
No longer accepting applications
Social Media Associate

Social Media Associate

ProtyzeBengaluru, Karnataka, India
3 days ago
Job description

Company : Protyze

Location : Kirloskar Business Park, Hebbal, Bengaluru

Role Type : Full-time, In-office

Experience Required : 2–3 Years

Remuneration : Upto 5L p.a.

Reporting To : CMO

Open Positions : 1

About Protyze

Protyze isn’t just a protein brand — it’s a bold new movement redefining how India fuels fitness. As the country’s first Clear Whey Protein, we’re breaking the mould of heavy, milky shakes with a light, refreshing, and delicious alternative that fits seamlessly into modern, active lifestyles.

We stand at the intersection of clean nutrition, culture, and innovation, on a mission to make functional wellness aspirational, accessible, and globally competitive.

Backed by visionary investors and a culture-first team, Protyze is already making waves across global markets. Now, we’re looking to bring on sharp digital minds who can help us tell our story, inspire a new generation of fitness-forward consumers, and build a brand that punches way above its weight.

About the Role :

As a Social Media Associate for Protyze, you’ll be at the intersection of fitness, culture, content, and community. From shooting scroll-stopping reels to crafting killer copy, you’ll own our social voice across platforms – building brand love, driving engagement, and fueling our rapid growth.

You’ll thrive in this role if you :

  • Think in memes, talk in reels, and write captions in your sleep.
  • Know what’s trending before it trends.
  • Can shoot, edit, and upload faster than most people can say “algorithms.”

Key Responsibilities :

  • Develop and manage end-to-end content calendars across Instagram, YouTube, LinkedIn, Meta, X, and more
  • Craft snappy, platform-specific copy – from carousel posts and static creatives to reel scripts and VO prompts
  • Shoot & edit short-form content (especially reels, behind-the-scenes, product drops, UGC, and challenges)
  • Collaborate with design, editorial, and performance teams to bring ideas to life
  • Lead trendspotting and create timely, topical content rooted in Gen Z & fitness culture
  • Manage daily community engagement – DMs, comments, shoutouts, collabs
  • Track analytics, measure what’s working, and optimise content using data
  • Lead, ideate and execute campaigns, collabs, and influencer activities
  • Support the marketing and PR team in creating social-first content to amplify brand stories in media coverage, influencer collaborations, and press initiatives, ensuring alignment with overall brand messaging.

    • Requirements :

  • 2–3 years of hands-on experience managing social for D2C / lifestyle / FMCG / fitness brands
  • Strong copywriting chops with a good sense of visual aesthetics
  • Experience shooting and editing content on your phone (basic reel-level editing a must)
  • Working knowledge of platform algorithms, posting best practices, and content strategy
  • Comfortable working in a fast-paced, high-ownership environment
  • Passionate about fitness, wellness, or building youth brands

    • Nice to Have :

  • Canva / Adobe Suite skills
  • Certifications in digital / social media marketing
  • A strong personal social media presence (fitness or lifestyle preferred)
  • Experience working at a D2C startup, influencer-led brand, or performance-focused team

    • Why join Protyze?

  • Be part of India’s most exciting fitness-nutrition brand
  • Work in a team that values speed, culture, creativity, and ownership
  • Get hands-on with brand building from the ground up
  • Access to the latest in content, commerce, and creator economy trends
    • Create a job alert for this search

    Social Media Associate • Bengaluru, Karnataka, India