Key Responsibilities :
- Developing and Executing Social Media Strategies on various platforms - Facebook, Instagram, YouTube, Twitter, LinkedIn and WhatsApp.
- Handling Paid promotion on Google and Social media channels.
- Email Marketing, SMS Marketing, WhatsApp Marketing.
- Executing SEO (Search Engine Optimization) and Paid Search Campaigns.
- Identify structural improvements in Astral’s website and resolve issues leading to website optimization.
- Identify website requirements basis latest trends, competitors’ webpages, etc.
- Responsible for website monitoring and analysis of data collected.
- Coordinate with Lead Branding to plan social media marketing campaigns.
- Manage inbound and outbound leads.
Preferred candidate profile :
Strong knowledge of handling the Social Media channels.Knowledge of Social Media Marketing.Educational Qualification :
Any Graduate / MBA with a strong knowledge of Digital Marketing.Work Experience :
3-5 years of relevant work experience.