Digital Marketing Strategist

Role Overview

We are seeking a skilled Digital Marketing Strategist to lead our paid media and SEO campaigns for North American clients.

• Develop, launch, and optimize Google Ads (Search, Display, YouTube, Performance Max) and Meta Ads (Facebook, Instagram) campaigns to drive strong performance.
• Set up and manage pixels, tags, and conversion tracking using GA4, GTM, and Meta Events Manager.
• Conduct keyword research, manage on-page and off-page SEO, and collaborate with content teams for optimization.
• Analyze campaign performance metrics such as ROAS, CTR, CPL, and CPA; propose data-driven improvements.
• Manage Ads and other paid channels as needed for B2B clients.
• Collaborate with designers and content creators to ensure consistent campaign messaging and creative quality.
• Present campaign insights in client meetings, maintaining clear and confident communication.
• Stay updated on the latest platform updates, tracking technologies, and digital marketing trends.
• 3–6 years of experience in digital marketing (agency experience preferred).
• Proven expertise in Meta Ads, Google Ads, SEO, and GA4 analytics.
• Strong technical understanding of pixels, tags, conversion events, and attribution models.
• Excellent English communication skills – verbal and written.
• Confident and professional personality, capable of handling client-facing video calls.
• Strong analytical mindset and ability to interpret performance data into strategy.