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Director - Digital Planning

Director - Digital Planning

Publicis GroupeIndia
1 day ago
Job description

Key Responsibilities :

Strategic Leadership

  • Lead end-to-end digital media planning across channels including display, video, mobile, social, and programmatic.
  • Develop comprehensive media strategies aligned with client objectives, audience insights, and market trends.
  • Provide thought leadership on emerging platforms, ad technologies, and measurement frameworks.
  • Partner with strategy and data teams to develop integrated communications frameworks.

Client Management

  • Serve as the senior point of contact for digital planning discussions with clients and agency leadership.
  • Translate complex digital concepts into actionable strategies for clients.
  • Build and maintain strong client relationships through strategic counsel and business understanding.

    • Operational & Team Management

  • Manage, mentor, and upskill a team of digital planners and senior planners.
  • Ensure accuracy, efficiency, and innovation in campaign planning and execution.
  • Oversee annual media planning cycles, budgeting, and forecasting processes.
  • Collaborate with specialist teams (search, social, programmatic, e-commerce, content, data science) for cohesive digital activation.

    • Performance & Analytics

  • Leverage data and analytics tools to assess campaign performance and deliver optimization recommendations.
  • Champion test-and-learn approaches to drive continuous improvement and innovation.
  • Partner with analytics teams to create actionable insights and performance reports.

    • Business Growth

  • Contribute to new business pitches by developing strategic digital media recommendations.
  • Identify opportunities to expand client relationships and agency offerings.

    • Key Skills & Competencies :

  • Deep understanding of digital platforms, media tools, and ad technologies (Google Marketing Platform, Meta, DV360, The Trade Desk, etc.)
  • Strong grasp of digital measurement, attribution, and audience targeting principles.
  • Excellent client communication, presentation, and negotiation skills.
  • Ability to lead cross-functional teams and manage multiple projects simultaneously.
  • Analytical mindset with the ability to interpret complex data into clear strategic insights.
  • Proven leadership in developing and mentoring high-performing teams.

    • Qualifications :

  • Bachelor’s or Master’s degree in Marketing, Advertising, Communications, or a related field.
  • 10–14 years of experience in digital media planning and strategy, preferably within a media agency environment.
  • Experience managing large-scale, integrated digital accounts.
  • Hands-on knowledge of major digital tools and analytics platforms (GA4, Comscore, Nielsen, MOAT, etc.).
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    Director Digital Planning • India

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