Performance Marketing Specialist

Job Description

We are on the lookout for a Performance Marketing Specialist who is a master of delivering results and driving growth! If you're someone who thrives on scaling ROAS and strategizing digital campaigns, this is the perfect opportunity for you . Join our young dynamic team specializing in digital marketing, branding, and website development.

Key Responsibilities :

• Execute, optimise and manage end-to-end Google AdWords & meta campaigns for E commerce website sales, Lead generation as per clients requirement, drive traffic on the website to maximise conversions and achieve predetermined KPIs.
• including keyword selection, ad copy creation, budget allocation, and bid management.
• Create compelling ad copies and A / B test various ad creatives to enhance click-through and conversion rates.
• Should understand what kind of creatives and copies work for best conversions & collaborate with creative teams to develop compelling ad creatives
• Implement effective tracking mechanisms, such as conversion tracking and ROI using analytics tools, to measure campaign performance and gather insightful data for continuous improvement.
• Monitor campaign performance metrics, analyse data, generate reports, and provide insights on campaign effectiveness.

Requirements

Benefits

Requirements

Key Responsibilities : Execute, optimise and manage end-to-end Google AdWords & meta campaigns for E commerce website sales, Lead generation as per clients requirement, drive traffic on the website to maximise conversions and achieve predetermined KPIs. including keyword selection, ad copy creation, budget allocation, and bid management. Create compelling ad copies and A / B test various ad creatives to enhance click-through and conversion rates. Should understand what kind of creatives and copies work for best conversions & collaborate with creative teams to develop compelling ad creatives Implement effective tracking mechanisms, such as conversion tracking and ROI using analytics tools, to measure campaign performance and gather insightful data for continuous improvement. Monitor campaign performance metrics, analyse data, generate reports, and provide insights on campaign effectiveness. Requirements Proven experience in consistently delivering more than 3x ROAS. A track record of scaling existing brands' ROAS from 2x-3x to 7x-8x and much more. Expertise in strategizing comprehensive digital marketing plans with detailed projections We are looking for somebody who knows how to get results in low ad budgets. In depth knowledge of Google and Meta ads. An experienced individual ready to take on a head position with the drive to lead and innovate. Strong data-driven mindset with the ability to showcase past performance results.