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Content Marketing Strategist

Content Marketing Strategist

KensiumAurangabad, IN
12 hours ago
Job description

We are seeking a Content Marketing Strategist who will define and own the content direction across multiple marketing channels. This role bridges strategy and execution — from shaping SEO content to guiding ad copy, campaign creatives, and email marketing — with a strong focus on aligning with the brand, audience personas, and tone.

Key Responsibilities

Content Strategy & Direction

  • Define content strategy across SEO, ad creatives, email campaigns, and social media for our clients.
  • Work directly with US-based clients to understand brand voice, customers, and market dynamics.
  • Translate business goals, customer insights, and competitor research into clear content roadmaps and direction.
  • Lead projects by defining content strategy and engaging with clients / customers to align on objectives.

Content Development & Cross-Channel Marketing Support

  • Review and evaluate AI-generated articles to ensure quality, accuracy, EEAT standards, and alignment with brand voice.
  • Write / create the copy for ads, email campaigns, social media for our clients.
  • Ensure all content supports the persona, brand tone & campaign goals.
  • Collaborate with Paid Media, SEO, and Design teams to ensure campaigns have compelling and conversion-focused messaging.
  • Support thought-leadership and brand storytelling through case studies, guides, and whitepapers.

    • Optimization & Performance Tracking

  • Partner with the SEO team to ensure content is optimized for visibility and engagement.
  • Track content performance (traffic, engagement, conversions) and recommend improvements.
  • Spot content gaps and create opportunities to drive stronger performance.

    • EXPERIENCE AND SKILLS

  • 3–6 years of experience in content marketing, content strategy, or digital marketing.
  • Strong understanding of content’s role in SEO, paid campaigns, and CRO.
  • Excellent writing and editing skills; ability to give clear content direction.
  • Experience reviewing AI-generated content and elevating it to meet brand standards.
  • Skilled at translating business and campaign goals into actionable content strategies.
  • Strong collaboration skills; able to work closely with design, SEO, and paid media teams.
  • Creative mindset

    • Nice-to-Have

  • Experience in working with clients, agencies.
  • Familiarity with tools like Semrush / ChatGPT or other AI assisted for AI-assisted content.
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    Content Strategist • Aurangabad, IN