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Data Analyst

Data Analyst

The Sleep Companykannur, kerala, in
13 hours ago
Job description

About Us : As India's fastest-growing D2C brand, we are at the forefront of innovation and transformation in the market. We’re a well-funded, rapidly growing (we have recently launched our 100th store), omnichannel D2C brand with a passionate and innovative team.

Job Summary : We are seeking a Senior Data Analyst to join our team to drive data-driven decision-making across the org. You will work closely across functions including growth, product, and ops to analyze data, generate reports and insights, and provide actionable recommendations

Key Responsibilities :

Data Analysis :

  • Perform in-depth analysis using statistical techniques like impact, pre-post, funnel analysis to identify insights and optimize to drive growth
  • Evaluate product and feature performance, providing insights to inform product development and enhancements
  • Analyze and understand customer behavior and segment customers to tailor marketing and product strategies based on their needs and preferences

Reporting :

  • Develop and maintain comprehensive dashboards and reports that provide visibility into key metrics and self-serve reports to various teams
  • Insights Generation :

  • Translate complex data into clear and actionable insights that drive business decisions and strategic initiatives
  • Collaboration :

  • Work closely with cross-functional teams, including growth, sales, and product, to understand their data needs and provide analytical support
  • Own and build the analytics roadmap from vendor and tool selection to dashboards and long-term projects
  • Data Quality :

  • Ensure data accuracy and integrity by performing regular data validation and cleansing activities
  • Identify opportunities to streamline data processes and improve efficiency through the implementation of automation tools and techniques
  • Core Analytics :

  • Work end-to-end on projects like buyer attribution, campaign scoring model, optimal pricing strategy, lead funnel optimization, etc., using a data-driven approach
  • Collaborate with the growth team to optimize ROAS by designing incrementality tests and campaign optimization and perform RCA
  • Skills Required :

  • Minimum 2-3 years of experience in the analytics domain.
  • Proficiency in data analysis tools and languages, such as SQL and Excel.
  • Strong business acumen with the ability to connect data insights to business goals.
  • Strong understanding and experience of statistical methods and advanced analytical techniques.
  • Sound understanding of data architecture and its implementation.
  • Experience with data visualization tools, such as Tableau, Power BI, or Looker.
  • Self-motivated, proactive, and highly accountable.
  • Strong communication skills, with the ability to present complex data insights to non-technical stakeholders
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