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Corporate Relations Manager
Corporate Relations ManagerConfidential • Mumbai, India
Corporate Relations Manager

Corporate Relations Manager

Confidential • Mumbai, India
30+ days ago
Job description

Designation : Corporate Relations Manager – Digital Branding & Advertising

Department : Career Services

Location : Mumbai

Working Days : 5 days

Job Summary :

As the Corporate Relations Manager – Digital Branding & Advertising , you will be responsible for building strong industry connections with Marketing Agencies, Advertising Firms, Digital Marketing Companies, Brand Consultancies, and PR Agencies . The goal is to create strategic partnerships that enhance students' exposure to the marketing industry and drive internship, placement, and collaborative project opportunities.

This role requires a deep understanding of the marketing, branding, communications, and digital ecosystem , along with strong relationship-building skills to position Atlas SkillTech University as a leading source of new-age marketing talent.

Key Responsibilities :

1. Sector-Specific Corporate Engagement & Partnership Development

  • Develop and nurture partnerships with top creative, media, and digital agencies, including advertising networks, PR firms, performance marketing agencies, influencer marketing platforms, and marketing consultancies.
  • Build relationships with in-house marketing teams of brands, e-commerce firms, and digital-first companies for internships and placements.
  • Proactively identify new-age firms in digital marketing, branding, content creation, analytics, SEO / SEM, and social media marketing for collaboration.
  • Secure opportunities for students in creative strategy, brand management, content marketing, performance marketing, digital analytics, and account management roles.
  • Organize industry mixers, marketing panels, and campaign-based competitions to connect students with professionals from the creative economy.

2. Strategic Business Development & Relationship Expansion

  • Drive the business development aspect of corporate relations by proactively identifying, pitching, and onboarding new industry partners across the marketing and digital ecosystem.
  • Develop customized engagement proposals, MoUs, and collaboration models that create mutually beneficial partnerships between the university and corporates.
  • Adopt a consultative sales approach — understanding company needs, talent pipelines, and skill gaps to position Atlas students as the right fit for their hiring and project requirements.
  • Consistently expand the university's corporate footprint through targeted outreach, industry mapping, and relationship nurturing to convert prospects into long-term partners

    • 3. Employer Needs Analysis & Collaboration

  • Understand emerging trends in marketing and advertising, including AI-driven marketing, MarTech automation, influencer economy, and experiential campaigns.
  • Partner with agencies and marketing leaders to co-create student projects, live briefs, and specialized workshops that mirror real-world industry practices.
  • Gather employer feedback to inform the training team on evolving skill requirements in creative and digital marketing roles.

    • 4. Strategic Placement & Internship Management

  • Design and execute annual placement strategies for marketing and communication-focused students across MBA, BBA, and design programs.
  • Curate high-quality internships and full-time roles across the marketing ecosystem, ensuring alignment with student aspirations and skill sets.
  • Coordinate communication between employers, faculty, and students during internship and placement cycles to ensure quality experiences and conversions.

    • 5. Data Management & Insights

  • Maintain a detailed database of agency partners, marketing organizations, and placement records.
  • Track trends in job functions, compensation, and skill demand within marketing and digital sectors to refine placement strategies.

    • Key Result Areas (KRAs) :

  • Industry Partnerships : Number and quality of collaborations with Advertising, digital & PR agencies.
  • Placement Success : Internship and placement conversion rates in marketing-related roles.
  • Employer Retention : Repeat partnerships and ongoing engagement from agency partners.
  • Student Exposure : Number of marketing events, projects, and expert sessions conducted.
  • Brand Positioning : Recognition of Atlas SkillTech University as a talent hub for marketing and creative roles.

    • Skills Required

    Content Creation, Social Media Marketing, Account Management, Branding, Communications, Digital Marketing, Sem, Performance Marketing, creative strategy, Analytics, Seo

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