Performance Marketing Strategist

Job Title : Growth Marketing Executive (Paid Meta and google Ads)

Location : Jaipur

Department : Digital Marketing

Experience Required : 2–5 Years

Industry Preference : Beauty / Personal Care / Clean Beauty / FMCG / Wellness

About The Wellness Shop

The Wellness Shop is a fast-growing clean beauty brand offering safe, effective, and sustainable skincare, haircare, and wellness products. Our philosophy revolves around transparency, purity, and performance — helping consumers make conscious beauty choices that are better for them and the planet.

Role Overview

We are seeking a results-driven Performance Marketing Executive (Meta and google ads) with strong expertise in Meta (Facebook & Instagram)and Google Ads. The ideal candidate must have proven experience in managing high-budget campaigns, creating and optimizing ads, and coordinating effectively with creative and content teams to deliver measurable growth in brand visibility and sales.

Key Responsibilities :

• Plan, execute, and optimize paid advertising campaigns across Meta (Facebook & Instagram) and Google Ads(Search, Display, Shopping, Video, and Remarketing).
• Manage and optimize campaigns with monthly budgets of ₹10 lakh or more to achieve maximum ROI and brand visibility.
• Develop campaign strategies aligned with business objectives and marketing goals.
• Analyze campaign data, track performance metrics (CTR, CPC, CPA, ROAS, etc.), and prepare detailed performance reports.
• Collaborate with the creative and content teams to conceptualize and deliver engaging ad creatives, copy, and visuals.
• Conduct A / B testing for ad creatives, targeting, and landing pages to drive performance improvements.
• Ensure consistency of messaging and brand tone across all digital campaigns.
• Stay up to date with the latest trends, platform updates, and best practices in digital marketing.
• Provide insights and recommendations for campaign optimization and budget allocation.

Required Skills & Qualifications :