BTL Manager

Join Finolex Industries Limited – We’re Hiring a BTL Manager!

As a

BTL (Below-The-Line) Manager , you'll plan and execute high-impact, on-ground brand activations and gifting initiatives across India. You’ll collaborate with cross-functional teams to drive sales and partner engagement through strategic BTL campaigns, while managing budgets, analyzing performance, and optimizing results. With a strong focus on team leadership and vendor coordination, you’ll ensure every experience reflects the brand’s values and delivers measurable impact.

Your Role & Responsibilities :

Pan India BTL Activities

Plan and execute Below-The-Line (BTL) activities across India, including events, activations, and promotional programs

Collaborate with cross-functional teams to develop and execute BTL strategies that drive sales and brand awareness

Manage budgets, track ROI, and analyze effectiveness of BTL activities

Gifting Activities for Channel Partners

Plan and execute gifting activities for channel partners, including selection of gifts, procurement, and logistics management

Ensure gifting activities align with brand objectives and enhance partner relationships

Manage budgets and track ROI for gifting activities

Analysis and Optimization

Analyze sales data, inventory levels, and customer feedback to evaluate BTL activity effectiveness

Monitor market trends, competitor activities, and consumer insights to inform strategic decisions

Team Management

Lead and develop a team of vendor associates, providing guidance, support, and training

Manage performance, coaching, and mentoring third party team members

Required Qualifications & Experience :

Master’s degree in Marketing 10+ years of experience in BTL, Trade Marketing, Gifting (Corporate / Festival), Retail Management, or related roles

Required Key Competencies :

Strong understanding of BTL principles, product assortment planning, and retail marketing strategies

Excellent analytical, creative, and problem-solving skills

Strong communication, negotiation, and interpersonal skills

Experience managing and developing a team