Performance Marketing Expert– Google Ads (PPC)

We are looking for an experienced and strategic Performance Marketing expert who specializes in Google / Meta Paid campaigns. The ideal candidate will have a minimum of 3 years of hands-on experience in paid media and deliver measurable results through performance-driven advertising.

This role does not include SEO-related responsibilities and is focused entirely on paid media performance.

Key Responsibilities :

Lead and manage Google Ads campaigns across Search, Display, Video, Shopping, and Performance Max.

Strategically plan and execute PPC campaigns to meet KPIs such as CPA, ROAS, CTR, Conversion Rate, and LTV.

Analyze campaign performance, generate insights, and continuously optimize for efficiency and results.

Allocate budgets, assign tasks, and ensure timely and accurate campaign execution

Stay updated on Google Ads features, industry trends, and best practices.

Key Requirements :

Bachelor’s or Master’s degree in Marketing, Business, or a related field.

Minimum 3 years of experience in Google and Meta Ads campaign management.

Proven experience in managing large-scale paid media budgets.

Strong understanding of Google Ads Manager, Google Analytics, and Tag Manager.

Demonstrated ability to lead a team, assign tasks, review performance, and provide feedback.

Excellent communication and presentation skills.

Strong analytical and reporting skills using tools like Excel, Google Sheets, or Data Studio.

Preferred Skills (Bonus) :

Google Ads Certification.

Familiarity with automation rules and campaign scripts.

Experience working in digital marketing agencies or client-facing roles.