Content Creator and Influencer Marketing Manager

Job Overview :

You will be responsible for overseeing the entire content creation process, including sourcing, collaborating with, and managing a team of creators and influencers to produce engaging content across various platforms.

Key Responsibilities :

• Develop and maintain a network of creators and influencers, ensuring timely approvals and feedback between stakeholders.
• Onboard new creators with brand guidelines, messaging frameworks, creative assets, and payment processes to facilitate seamless collaboration.
• Plan and execute content strategies, co-create hooks and formats, and maintain a rolling content calendar balancing experiments with proven winners.
• Analyze key metrics in real-time, maintaining a dashboard for reach, views, CTR, installs, conversions, and cost metrics.
• Evaluate creator performance, testing formats, captions, thumbnails, and calls-to-action, scaling successful strategies and retiring underperforming ones.
• Manage creator payouts and ensure compliance with platform guidelines.