Product Marketing Manager

About Times Internet

At Times Internet, we create premium digital products that simplify and enhance the lives of millions. As India’s largest digital products company, we have a significant presence across a wide range of categories, including News, Sports, Fintech, and Enterprise solutions.

Our portfolio features market-leading and iconic brands such as TOI, ET, NBT, Cricbuzz, Times Prime, Times Card, Indiatimes, Whatshot, Abound, Willow TV, Techgig, and Times Mobile among many more. Each of these products is crafted to enrich experiences and bring users closer to their interests and aspirations.

As an equal opportunity employer, Times Internet strongly promotes inclusivity and diversity. We are proud to have achieved overall gender pay parity in 2018, verified by an independent audit conducted by Aon Hewitt.

We are driven by the excitement of new possibilities and are committed to bringing innovative products, ideas, and technologies to help people make the most of every day. Join us and take us to the next level!

About the Business Unit

TOI+ and ETPrime are the digital subscription arms of The Times of India and The Economic Times, respectively. TOI+ delivers premium journalism to millions of daily readers, while ETPrime offers deep, insight-led analysis for business professionals.

Both products are at the forefront of building sustainable reader revenue models in India, combining high-quality, differentiated content with engaging digital experiences. Product marketing plays a pivotal role in shaping positioning, go-to-market strategy, and customer lifecycle engagement to maximize growth.

About the Role

We are seeking a Product Marketing Manager to drive high-impact marketing initiatives for ETPrime and TOI+. This role is central to our subscription growth strategy, focusing on crafting positioning, messaging, and campaigns that influence acquisition, engagement, and retention.

The ideal candidate combines strategic thinking with hands-on execution, working closely with product, growth, analytics, design, and telecalling teams to ensure marketing outcomes are aligned with business goals.

Work Responsibilities

Positioning & Messaging : Develop and refine messaging frameworks that clearly articulate the value proposition of ETPrime and TOI+.

Go-to-Market : Lead go-to-market campaigns for new subscription plans, features, and offers, ensuring impactful execution across channels.

Funnel Marketing : Design and execute marketing initiatives across the user lifecycle—awareness, acquisition, engagement, and retention.

Campaign Execution : Run cross-channel campaigns (email, push, performance marketing, on-platform placements) with a focus on measurable outcomes.

Collaboration : Work with growth, product, analytics, and telecalling to align campaigns with funnel insights, A / B test results, and user behavior data.

Performance Monitoring : Track, analyze, and report on campaign metrics; identify opportunities for optimization and iteration.

Skills, Experience & Expertise

4–8 years of experience in product marketing, growth marketing, or related roles, preferably in B2C digital media, subscriptions, or consumer internet businesses.

Proven ability to craft compelling product positioning and launch campaigns.

Strong storytelling, copywriting, and messaging skills.

Comfort with funnel metrics, campaign analytics, and data-led marketing decisions.

Ability to work cross-functionally with product, growth, design, and analytics teams.

Execution-focused, detail-oriented, and user-first mindset.

Eligibility

Bachelor’s degree in Marketing, Business, or a related field.

MBA or equivalent post-graduation is a plus.