Performance Marketer

GreySpace is an agency that focuses on developing brand equity. For this purpose we are looking for a performance marketer who is able to conceptualise, develop and execute strategies for our many clients across D2C, FMCG, F&B, Consumer Electronic, Real Estate and Startups.

This role grows into Brand Promotion Functional Head

Responsibilities :

Comfortable in making & presenting annual, quarterly media strategy & plans.

Develop and implement comprehensive strategies for biddable and non-biddable media campaigns

Conduct detailed market research and competitive analysis to identify trends, opportunities, and audience insights that can drive campaign strategies

Collaborate with cross-functional teams, including marketing, creative, and analytics, to define campaign goals, target audience, messaging, and performance metrics.

Guide team into strategic decision making for optimizations resulting in campaign performance improvement

Manage end-to-end campaign lifecycle, including budget allocation, bid management, ad copy creation, A / B testing, and conversion tracking.

Monitor campaign performance, analyze data, and provide regular reports and actionable insights to stakeholders, identifying areas for improvement and optimization.

Stay up-to-date with industry trends, emerging technologies, and best practices in biddable and non-biddable media.

Requirements :

Minimum 2 years of experience

Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Proven experience in performance marketing, with a strong track record of successful campaigns and results. Proven track record of scaling brands from 1Cr+ to 10–20Cr+ in revenue, preferably in high-end D2C categories.

Proficiency in digital marketing tools and platforms, including Google Ads, Meta Ads, Google Analytics, Excel / Google Sheets.

Strong analytical skills, with the ability to interpret data and make data-driven decisions.

Excellent communication and client management skills.

Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere

Creativity and a strategic mindset to develop compelling marketing campaigns.

Proficiency in managing moderate to large scale accounts in a variety of different business verticals.

Only Applications through LinkedIn are considered for this role.