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Digital Marketing Executive (Meta Ads)

Digital Marketing Executive (Meta Ads)

ConfidentialMumbai, India
6 days ago
Job description

Digital Marketing Executive (Meta Ads)

Location : Mumbai (On-site)

Company : Yellow Oak Realty - Luxury Real Estate Channel Partner (yellowoakrealty.com)

Experience : 2-3 years in performance marketing (Meta Ads)

About Yellow Oak Realty

Yellow Oak Realty partners with leading luxury developers to help discerning buyers find exceptional homes in Mumbai's prime micro-markets. We combine deep real estate expertise with data-driven marketing to create a seamless, high-touch experience from first click to site visit.

Role Overview

You will be solely responsible for paid client acquisition on Facebook & Instagram end-to-end with a single goal : generate high-quality leads and convert them into scheduled meetings and completed site visits at an optimal cost. You'll build and optimize campaigns, manage budgets, and collaborate with Sales to improve lead-to-meeting and meeting-to-visit outcomes.

What You'll Do

  • Be solely responsible for Meta Ads (FB / IG) : Campaign planning, audience strategy, budgeting, and daily optimization for CPL , Cost per Meeting Scheduled (CPMS) , and Cost per Meeting Done (CPMD).
  • Creative & Landing Pages : Write briefs, iterate ad creatives / copies, and A / B test landing pages to lift CVR and reduce drop-offs.
  • Tracking & Attribution : Set up and maintain Meta Pixel, Conversions API , GA4, and GTM; ensure UTM hygiene; track offline conversions (calls / meetings).
  • Lead Flow & CRM : Integrate ads with the CRM (Google Sheets) and WhatsApp; ensure instant routing to the right sales owner with SLA alerts.
  • Audiences & Retargeting : Build interest stacks, custom audiences, lookalike audience and retargeting funnels (engagers, page visitors, form opens, video viewers).
  • WhatsApp & Call Funnels : Deploy Click-to-WhatsApp ads, call tracking and appointment links; improve show-ups with reminders.
  • Compliance : Run all campaigns under Meta Special Ad Category : Housing and comply with platform policies & local regulations.
  • Reporting : Build weekly dashboards (Looker Studio / Excel) covering CPL, CPMS, CPMD, CTR, CVR, CAC proxies, and cohort quality; present insights and next actions.
  • Collaboration : Work closely with Sales to improve lead quality definitions, qualification scripts / forms, and feedback loops on meeting outcomes.
  • Market Intelligence : Track competitor creatives, offers, and new launches across Mumbai's luxury micro-markets; test and learn fast.

Must-Have Qualifications

  • 2–3 years hands-on running Meta Ads for lead generation (real estate or high-ticket services preferred).
  • Proven ability to hit CPL and cost-per-meeting targets at meaningful monthly spends.
  • Strong command of Meta Ads Manager, GA4, GTM, Meta Pixel / Conversions API , and UTM conventions.
  • Experience integrating ads with Google Sheets and WhatsApp flows; comfort with Zapier / Make or native integrations.
  • Data-driven mindset; advanced Excel / Sheets (lookups, pivots) and comfort building Looker Studio dashboards.
  • Clear written copy skills for ad creatives and landing page iterations.
  • Understanding of Special Ad Category : Housing policies and real-estate ad constraints.

    • Good-to-Haves

  • Experience marketing luxury or premium products to HNI / affluent audiences.
  • Familiarity with Mumbai micro-markets (BKC, Worli, South Mumbai, Thane, Powai, etc.).
  • Basic design chops (Canva / Figma) for quick tests; video edit basics for Reels.
  • Knowledge of call tracking, IVR routing, and appointment tools (Calendly / lead form schedulers).
  • Exposure to Google Ads Discovery / YouTube as supporting channels.

    • Success Metrics (What Great Looks Like)

  • Month-on-month improvement in CPL, CPMS, CPMD, and meeting show-rate.
  • Rising lead-to-meeting and meeting-to-site-visit conversion rates.
  • ≥95% tracking fidelity (pixel + CAPI + offline conversions) and clean CRM pipelines.
  • Consistent creative testing velocity (weekly hypotheses with learnings).
  • Predictable weekly pipeline of qualified meetings per project.

    • What We Offer

  • Opportunity to scale performance marketing for marquee luxury projects.
  • Close collaboration with leadership; fast decision cycles and visible impact.
  • Competitive compensation with performance incentives.
  • Growth path to Performance Marketing Manager.

    • Work Setup

    Mumbai on-site role; field collaboration with Sales for campaign and meeting insights. 6 days working.

    Skills Required

    Gtm, google sheets , instagram , facebook, Excel

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