Influencer Marketing (UGC) Intern (US)
Location : Domulr, Bengaluru, India.
Shift Timings : 7 PM to 4 AM
Role Overview :
We are looking for a dynamic individual who understands influencer and UGC (User Generated Content) marketing across TikTok and Instagram. The role involves working closely with UGC creators (primarily US-based), identifying viral trends, and shaping content calendars that drive reach, engagement, and conversions.
Key Responsibilities :
- Identify, onboard, and maintain strong relationships with UGC creators and influencers, with a focus on the US market.
- Research and track the latest viral trends, hooks, and formats across TikTok and Instagram.
- Develop and manage a content calendar aligned with campaign objectives and creator partnerships.
- Collaborate with creators to guide them on briefs, storytelling, and creative hooks that align with brand voice.
- Monitor platform algorithms, trends, and engagement metrics to continuously optimize campaign performance.
- Communicate regularly with creators to ensure timely delivery of content and alignment on quality.
- Provide feedback and insights on UGC performance to inform future campaigns.
Requirements :
Strong understanding of TikTok and Instagram influencer / UGC ecosystems, including algorithms, trends, and creator communities.Excellent communication skills for engaging with creators and internal stakeholders.Hands-on experience managing or growing a personal account on Instagram or TikTok with good engagement (please include handles in application).Creative mindset with the ability to generate ideas for viral hooks, scripts, and UGC concepts.Strong research skills to identify and leverage emerging content trends.Organized, proactive, and able to manage multiple creator relationships simultaneously.Nice to Have :
Previous experience in influencer marketing, social media management, or UGC content strategy.Understanding of the US creator market and content culture.