Marketing Executive - Playaza Entertainments

MALABAR GOLD & DIAMONDS is seeking a dynamic Marketing Executive to join our team. You will be responsible for executing marketing strategies to achieve conversion targets, focusing on lead generation, customer engagement, and direct customer interactions, especially with high-net-worth individuals. This role offers a hands-on opportunity to drive sales, understand customer preferences, and contribute to our CSR initiatives.

Role & Responsibilities

• Responsible for the achievement of marketing conversion targets by executing company marketing strategies.
• Assist in the collection of leads from different sources of prospective weddings and develop a database of potential customers.
• Accompany the Marketing Manager in visiting high net worth customers to convince them to make purchases from Malabar.
• Make customer visits based on the leads assigned by the marketing manager and ensure that visit details are updated in the CRM software.
• Update showroom staff on the relevant information of leads convinced for making purchases in a timely manner.
• Provide information on the lead visits to the tele caller for the timely update of the same in the CRM software.
• Plan follow-up of potential customers according to the lead data, age, and by considering other factors.
• Participate in-store sales to understand various products, product offerings, pricing, and customer preferences.
• As part of the CSR initiative of the stores, check the eligibility of applicants to various charitable schemes introduced by the organization.

Skills Required

Erp System, Ms Excel, data reporting, Communication Skills, issue resolution , Order Management