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CBS - BMC - Brand And Marketing - Marketing Automation - Associate

CBS - BMC - Brand And Marketing - Marketing Automation - Associate

EYkochi, India
2 days ago
Job description

The opportunity

We are looking for Marketing Automation Associate who will be responsible for performing the activities related to Brand Marketing and Communications. This individual will support projects involving tactical execution of campaigns end to end, process improvements and educating users on campaign best practices. Must have experience with supporting email marketing campaigns and using various digital marketing tools with a strong interest in data management and analytics.

Your key responsibilities

  • Build and execute Marketing Automation campaigns with varying complexities and sizes.
  • Coordinate and liaise with internal and external stakeholders to ensure all relevant content, assets and target audience parameters are received for campaign execution.
  • Work with BMC Products support team to have new contacts added to Marketo system
  • Regular reporting to key stakeholders on the performance of marketing automation campaigns
  • Provide project support to team members throughout the various stages of the project, including testing
  • Ensure that system updates and new governance are communicated, understood, and followed by key stakeholders
  • Act as a brand champion, ensuring that all external campaigns and online content support the firm’s brand and business strategy and compliant to risk and quality safeguards set by EY.
  • Must ensure adherence to EYs data privacy policies, processes, and regulatory and legislative requirements.

Skills and attributes for success

  • Experience with marketing automation platform preferably in Adobe Marketo Engage
  • Effective problem solving
  • Analytics and Insight tracking of automated marketing program performance
  • Familiarity with Agile planning and Agile project management skills
  • Proficient communication, verbally or writer and storytelling to conceptualize solutions and comfortably present to internal
  • Basic knowledge on Microsoft Office suite, especially Excel and Microsoft SharePoint

    • To qualify for the role, you must have

  • A university degree or college diploma in Digital Marketing or a related field.
  • Min. 1 year of experience with Marketo
  • Experience in Marketing Automation campaign configuration
  • Ability to review processes and make suggestions for automation.
  • Ability to translate business needs into technical solutions in MA platform.

    • Ideally, you’ll also have

  • Strong interest in data management and analytics
  • Analytics and basic consulting skill
  • Attention to detail
  • Having Adobe Marketo Engage Expert certification is plus

    • Technologies and Tools

  • Adobe Marketo Engage or related marketing automation tool experience
  • Working knowledge of HTML, CSS, and scripting
  • Microsoft Office suite, especially Excel and Microsoft SharePoint
  • Workflow management tools Jira / Azure boards / Wrike / Zendesk / Workfront

    • What we look for

  • Stakeholder management
  • Effective Communications
  • Adaptability and learning acumen
  • Marketing automation accumen

    • What we offer

    EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations – Argentina, China, India, the Philippines, Poland and the UK – and with teams from all EY service lines, geographies and sectors, playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants, we offer a wide variety of fulfilling career opportunities that span all business disciplines. In GDS, you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. We’ll introduce you to an ever-expanding ecosystem of people, learning, skills and insights that will stay with you throughout your career.

  • Continuous learning : You’ll develop the mindset and skills to navigate whatever comes
  • Success, as defined by you : We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
  • Transformative leadership : We’ll give you the insights, coaching and confidence to be the leader the world needs.
  • Diverse and inclusive culture : You’ll be embraced for who you are and empowered to use your voice to help others find theirs.

    • EY | Building a better working world

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