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Digital Marketing Specialist

Digital Marketing Specialist

CONNECTING 2 WORKthiruvananthapuram, India
15 hours ago
Job description

Responsibilities :

  • Plan, execute, and optimize integrated digital campaigns across Google Ads, Meta Ads, Pinterest, and LinkedIn to generate high-quality leads.
  • Create and manage SEO strategies including on-page and off-page optimization, keyword research, and link-building efforts.
  • Work closely with the design team to develop compelling visual and written content showcasing projects, testimonials, and trends.
  • Update and manage the company website, ensuring performance, mobile responsiveness, and content SEO optimization.
  • Set up and track Google Analytics, Google Search Console, and campaign performance dashboards to provide actionable insights.
  • Manage and optimize Google My Business listings for enhanced local visibility and map-based search results.
  • Collaborate with vendors and creatives (photographers, videographers) to produce assets for digital campaigns.
  • Create landing pages and run A / B tests to improve lead conversion and engagement rates.
  • Monitor interior design and lifestyle market trends and competitors to inform creative strategy and positioning.
  • Manage and track digital ad budgets, CTRs, CPCs, and ROI metrics across platforms.

Requirements :

  • Bachelor’s degree in Marketing, Communications, or a related field.
  • 1–2 years of hands-on experience with Google Ads (Search & Display) and SEO tools like SEMrush, Ahrefs, or Moz.
  • Strong knowledge of social media marketing on Instagram, Facebook, LinkedIn, and Pinterest.
  • Familiarity with WordPress, Google Analytics, Search Console, and Tag Manager.
  • Basic proficiency in Canva or Adobe Creative Suite for content creation & preferably Adobe InDesign.
  • Excellent copywriting, storytelling, and communication skills.
  • Analytical thinker with experience in creating and presenting marketing performance reports.
  • Passion for design, interiors, or architecture is a strong plus
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