Senior Associate - Copy Writer

Know the Company :

PeepalCo is a canopy for brands serving India with tailored wealth-tech products, Making Money Equal for All. Founded by Ashish Singhal, Govind Soni, and Vimal Sagar Tiwari, PeepalCo's products include CoinSwitch and Lemonn. The Group is backed by blue-chip investors including Andreessen Horowitz (a16z), Tiger Global, Peak XV Partners (formerly Sequoia Capital India), Ribbit Capital, Paradigm, and Coinbase Ventures.

PeepalCo is the brand name for our Group entity and will house all our wealth-tech brands. The largest of our brands, CoinSwitch, Lemonn will be housed under PeepalCo.

For more information, visit : https : / / peepal.co | For media queries, contact : press@peepal.co

About the Role :

We’re looking for someone who lives on the internet, ideally creates for it too. Knows what’s trending before it hits the trend list. Can turn half-baked ideas into scroll-stopping content.

If you’ve tasted the high of a post going viral — and the heartbreak of one that got 3 likes (2 of them yours) — this

What You’ll Actually Do :

• Own the social game across Instagram, X (Twitter), and LinkedIn – for both CoinSwitch and Lemonn.
• Make stuff – memes, carousels, tweets, comments, short-form videos. If it lives on social, you should be able to create it.
• Be the voice – Write witty one-liners, captions, tweetstorms, comebacks and clever replies.
• Ride the trend wave – memes, finance news, internet drama, algorithm changes – you’ll be the first to know, and the first to act.
• Keep the content flowing – manage calendars, coordinate with design / video / growth teams, make sure we never miss a beat.
• Basically : create, experiment, learn, repeat

You’re perfect if you :

Life at PeepalCo

We take great pride in what we do and are committed to our mission. And we have a lot of fun while at it!

Here’s how we do things at PeepalCo :

Speaking of lists, the perks and benefits are so extensive, this space isn’t enough. Here are a few :

Disclaimer : We are an equal opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects. Including fresh voices and unique points of view in all aspects of our business not only creates an environment where we can all grow and thrive but also increases our potential to produce work that better represents—and resonates with—the world around us