Job Title : Brand Marketing Manager
Location : Great Lakes Institute of Management, Chennai (ECR Campus)
Work Mode : On-site, 5-day work week
Department : Brand Marketing & Communications
About the Role
We are looking for a results-driven and creative Brand Marketing Manager to join our team at Great Lakes Institute of Management, Chennai. The role demands a strong grasp of digital and performance marketing, content creation, and the ability to manage multiple stakeholders including agencies, alumni, corporate partners, and internal teams. The candidate will also own program-specific marketing initiatives, with accountability for lead generation and conversion.
Key Responsibilities
Branding & Communication
- Drive brand visibility and positioning through targeted campaigns and initiatives.
- Oversee creation of compelling content for social media, website, email, and other channels.
- Collaborate with faculty, alumni, and corporate partners for storytelling and thought leadership.
Website & Digital Marketing
Manage website content, updates, and SEO adherence.Lead performance marketing initiatives (SEO, SEM, paid campaigns) to drive leads and engagement.Track, analyse, and report campaign ROI.Program Marketing (Fellow Program in Management – Finance & Marketing tracks)
End-to-end ownership of assigned program marketing – from content and digital campaigns to lead generation, nurturing, and closures.Work closely with admissions and sales teams to align marketing with enrolment targets.Stakeholder & Agency Management
Manage relationships with creative, digital, and media agencies for campaign execution.Partner with internal teams to align marketing deliverables with institutional goals.Minimum Requirements
3+ years of experience in performance marketing with a focus on lead generation and campaign management.Demonstrated experience working with creative, media, and marketing agencies.Strong ability to create high-quality, engaging content for digital platforms (social media, website, email marketing).Proven ability to manage multiple stakeholders and projects simultaneously.Desirable Requirements
Prior experience in higher education or edtech with direct responsibility for enrolment or admissions-driven marketing.Familiarity with long-cycle program marketing (FPM / doctoral or executive education).Strong analytics orientation with experience in tracking leads across the funnel.What We Offer
An opportunity to shape the brand of one of India’s leading business schools.A dynamic, collaborative work environment with visibility across senior leadership.Scope for innovation, ownership, and impact in brand and program marketing initiatives.Transport is provided to and from our campus on a daily basis. Pick up and drop points are across major areas in Chennai city.