Founding Associate Product Manager (APM)- 1 yr

EnglishBhashi is a next-gen language learning platform focused on helping users across Tier 2 / 3 / 4 India improve their communication skills through a deeply personalized and AI-driven learning experience. With strong insights from rural and semi-urban learners and an expanding user base, we’re on a mission to democratize spoken learning — starting with English and rapidly evolving into a multi-language learning ecosystem.

As we move into our next phase of growth, we’re hiring our first set of founding team members. We’re looking for a curious, analytical, and fast-moving Founding Associate Product Manager (APM) who thrives in a zero-to-one, high-velocity startup environment.

This is a high-ownership, founder-style role — you will shape the product from the ground up.

Location : HSR, Bengaluru

Working : Monday to Saturday

What You Will Own

Product Discovery & User Research

Conduct deep user research with Tier 2 / 3 / 4 learners (interviews, surveys, usability tests).

Identify real user pain points, behaviors, and motivations.

Analyze competitor approaches and global learning models.

Convert insights into product requirements, hypotheses, and new feature ideas.

Product Development & Execution

Write user stories, feature specs, and acceptance criteria.

Work closely with engineering & design to build quickly and iterate fast.

Support in creating wireframes and prototypes (Figma familiarity preferred).

Own sprint planning, QA cycles, and post-release performance analysis.

Analytics, Metrics & Funnel Optimization

Track product usage via analytics tools like Amplitude, Mixpanel, Firebase, or GA.

Use Microsoft Clarity for heatmaps, session replays, and friction mapping.

Identify drop-offs, friction points, and user behavior patterns.

Own dashboards, cohort tracking, and metric-driven decision-making.

MarTech, Engagement & Lifecycle Automation

Use lifecycle marketing tools like CleverTap, MoEngage, or WebEngage (must-have).

Build automated journeys, push notifications, in-app messaging, and retention flows.

Experiment with segmentation, nudges, and habit loops.

Improve onboarding, activation, and long-term retention.

Gamification & Product-Led Growth

Contribute to streaks, missions, rewards, and daily motivation loops.

Optimize practice modules and engagement-driven learning workflows.

Collaborate with content & community teams to enhance daily active usage.

Documentation, Roadmaps & Strategic Ops

Maintain product documentation, sprint boards, and feature trackers.

Prepare product briefs, pitch decks, and quarterly product plans.

Support the founder with investor, grant, or accelerator documentation.

Brand, Content & Community

Contribute to LinkedIn posts, product stories, and brand updates.

Collaborate with the community team to gather qualitative insights.

Track content performance and optimize communication flows.

What We’re Looking For

Must-Have Experience

Strong hands-on experience with

CleverTap / MoEngage / WebEngage

(Automation flows, journeys, segmentation, push campaigns, retention loops)

Practical experience with product analytics tools like

Amplitude, Mixpanel, Firebase, Google Analytics, and Microsoft Clarity

Core Requirements

1 year of experience in product, growth, UX, or MarTech roles.

Strong analytical and problem-solving skills.

Familiarity with agile workflows and rapid iteration.

Working knowledge of Figma or design fundamentals.

Experience with tools like Notion, Trello, or Jira.

Excellent written & verbal communication.

High bias for action and comfort with ambiguity.

Ability to think in funnels, cohorts, and user journeys.

Bonus

Experience in EdTech or consumer apps for Tier 2 / 3 / 4 audiences.

Understanding of metrics like DAU, retention, activation, funnels, LTV.

Why Join as a Founding APM?

Founder-Level Ownership :

You’ll help build core experiences used by thousands of learners every day.

High-Pace Learning & Multi-Disciplinary Exposure :

Product, UX, analytics, automation, design, growth — everything in one role.

Meaningful, high-impact work : Help users from underserved communities gain real communication skills.

Direct mentorship from the founder :

Work closely with leadership on high-impact decisions.

Accelerated career growth :

Opportunity to grow into Product Manager or Lead roles.