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Performance Marketing Specialist

Performance Marketing Specialist

Protyze®erode, tamil nadu, in
2 days ago
Job description

About Protyze

Protyze is a fast-growing nutrition and wellness brand building science-backed, high-quality functional products for modern consumers. We are focused on growth through data-driven marketing, brand storytelling, and performance-led scale across digital platforms.

We’re looking for a  Senior Meta and Google Performance Marketing Specialist — someone who can not only execute but also strategize, structure, and scale campaigns profitably across multiple ad platforms.

Role Overview :

As a Performance Marketing Specialist, you will own end-to-end performance strategy, execution, and optimization across Meta Ads and Google Ads. You’ll work closely with the creative and product teams to develop scalable, high-ROAS campaigns, build robust account structures, and constantly push the limits of growth efficiency.

Key Responsibilities :

  • Strategy & Planning
  • Develop full-funnel performance marketing strategies across Meta and Google Ads to drive customer acquisition, retention, and revenue growth.
  • Create audience and creative strategies tailored for each stage of the funnel.
  • Plan media budgets, forecasting, and scaling roadmaps aligned with business goals.
  • Campaign Execution & Optimization
  • Build and manage advanced campaign structures (CBO / ABO, ASC, PMAX, search, and remarketing).
  • Continuously test creatives, audiences, bidding models, and placements for optimization.
  • Analyze performance data to identify scaling opportunities and optimize ROAS, CPA, and LTV.
  • Manage and refine conversion tracking, pixels, UTM parameters, and event setups.
  • Performance Analysis & Reporting
  • Monitor campaign performance across all channels and create detailed performance reports with actionable insights.
  • Track attribution and data trends through tools like GA4, Meta Ads Manager, Google Ads, and Data Studio dashboards.
  • Identify growth levers through cohort analysis, funnel optimization, and data-backed scaling experiments.
  • Collaboration
  • Partner with creative, product, and analytics teams to create winning ad concepts and data-backed storytelling.
  • Work with leadership to define monthly and quarterly growth targets and scaling plans.

Requirements :

  • 3–6+ years of hands-on experience in performance marketing across Meta (Facebook / Instagram) and Google (Search, Shopping, YouTube, Display, PMAX).
  • Proven track record of scaling D2C or eCommerce brands profitably (₹10L–₹1Cr+ / month ad spends).
  • Deep understanding of campaign structure best practices, funnel design, and attribution modeling.
  • Strong analytical and data interpretation skills — comfort with dashboards, cohort analysis, and growth metrics.
  • Hands-on experience with tools like GA4, Meta Events Manager, Google Tag Manager, and Looker Studio.
  • Strong grasp of creative strategy and testing methodologies (hooks, messaging, formats).
  • Entrepreneurial mindset with the ability to own growth outcomes end-to-end.

    • Nice-to-Haves :

  • Experience with marketing automation tools (Klaviyo, HubSpot, etc.).
  • Knowledge of CRO, landing page optimization, and post-purchase funnel flows.
  • Experience working with or leading a small performance marketing team.

    • What You’ll Get :

  • Ownership of growth channels with direct impact on revenue.
  • Opportunity to work with a fast-scaling consumer brand in a dynamic market.
  • Creative freedom to test, experiment, and scale.
  • Competitive compensation and performance-linked incentives.
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    Performance Marketing Specialist • erode, tamil nadu, in