Email Marketing & Referral Marketing Manager
- Sending Emails to Lead Database via - Leadsquared software
- Identify target audience and grow our email list
- Design and implement direct email marketing campaigns to Lead base
- Proofread emails for clarity, grammar and spelling
- Ensure mobile-friendly email templates
- Write newsletters including all company updates
- Upgrade our email templates using graphics, personalization and advanced features
- Ensure prompt and accurate communication with clients via email to minimize unsubscribes
- Analyze campaign performance and suggest improvements.
- Report on sales revenue generated from email marketing efforts.
- Ensure emails follow industry policies and best practices
- Pitch our Referral Program to the leads via different touch points like calls, messages & email.
- Follow-up regularly to ensure you generate maximum referrals from your leads.
- Meet daily, weekly & monthly goals, both input and output, defined at an individual level and contribute to the team's overall goals.
- Diligently report progress on the dashboard & relevant channels.
- Work closely with the Sales Team to ensure referrals convert into sales.
- Act as a SPOC for all Learners and Alumni who've shared referrals with you and help them with any queries they may have.