Talent.com
Marketing Lead

Marketing Lead

RJ Corp RetailChennai, IN
8 hours ago
Job description

Key Responsibilities :

Brand Strategy Development :

  • Develop and implement innovative brand strategies aligned with business objectives.
  • Develop and manage marketing budgets, monitoring expenditures, and ensuring cost-effective campaigns.

Customer Engagement & Loyalty Programs :

  • Develop and execute customer cohort strategies for targeted engagement.
  • Regularly interact with customers through personalized communication, feedback, and loyalty initiatives.

    • Community Building & Store Engagement Events :

  • Organize and oversee community-building initiatives such as community-run events, yoga sessions, and in-store training programs to foster a sense of community around store catchments.
  • Drive engagement efforts to build local brand affinity and strengthen community relationships.

    • Marketing KPIs & Store Performance Management :

  • Monitor and analyze key marketing KPIs including store footfall, repeat customer rate, customer lapsers, conversion rates, and average transaction value.
  • Develop strategies to improve these metrics, ensuring sustained store growth and customer retention.
  • Collaborate with retail / operations teams on promotional activities and store events.

    • Product Launches & Promotions :

  • Coordinate product launches and promotional activities in collaboration with sales and product teams.
  • Ensure consistent messaging and branding.

    • Customer Experience Enhancement :

  • Lead initiatives to continuously improve the in-store customer experience, ensuring a seamless, engaging, and personalized shopping journey.
  • Gather customer feedback and work cross-functionally to implement improvements in store environment, service quality, and overall satisfaction.

    • Content / Creative Development :

  • Collaborate with creative teams to produce compelling content that resonates with target audiences.
  • Manage content calendar and ensure brand consistency.

    • Vendors & Partner Coordination :

  • Liaise with external vendors, agencies, and partners to execute campaigns effectively.
  • Work cross-functionally with sales, design, B&M, and other departments.

    • Key Skills & Competencies :

  • Strong understanding of brand marketing, planning, and retail KPIs (footfall, LTV, lapsers, etc.)
  • Experience in customer journey mapping, cohort analysis, and engagement strategies.
  • Ability to analyze multiple store performance metrics and develop targeted growth strategies.
  • Creative thinking with the ability to develop innovative marketing campaigns.
  • Excellent communication and interpersonal skills.
  • Data-driven decision-making abilities.
  • Leadership and team management skills.
  • Passion for enhancing customer experience and store environment.
    • Create a job alert for this search

    Marketing Lead • Chennai, IN

    Related jobs
    • Promoted
    Marketing Lead

    Marketing Lead

    CultureMonkeyChennai, Tamil Nadu, India
    CultureMonkey is a fast-growing HR Tech SaaS company, helping organizations across 100+ countries build great workplace cultures. We are known for our innovative approach, using employee engagement ...Show moreLast updated: 2 days ago
    • Promoted
    Digital Lead Generation Enthusiast

    Digital Lead Generation Enthusiast

    TECNVIRONS PVT LTDChennai, IN
    Empower Your Business with Seamless Automation and Intelligent Communication".Tecnvirons is AI-powered multi-Channel communication and business management solution designed specifically for small ...Show moreLast updated: 10 days ago
    • Promoted
    Influencer Marketing (D2C / Skincare / Instagram)

    Influencer Marketing (D2C / Skincare / Instagram)

    PeopleGenechennai, tamil nadu, in
    Campaign Execution : Perfectly execute campaigns across multiple micro and nano influencers to create viral content.Influencer Identification & Vetting : Research and identify a pipeline of micro and...Show moreLast updated: 6 days ago
    • Promoted
    Performance Marketing Lead

    Performance Marketing Lead

    VAIRAMChennai, Tamil Nadu, India
    Performance Marketing Lead – Join Our Growth Journey.Your mission is to solve one of our key marketing challenges : scaling budgets effectively across every product category.While seasonal sale page...Show moreLast updated: 30+ days ago
    • Promoted
    Manager – Performance Marketing

    Manager – Performance Marketing

    Origin NutritionChennai, Tamil Nadu, India
    Origin Nutrition is a leading plant-based brand committed to delivering high-quality, sustainable, and cruelty-free nutrition supplements. Our mission is to make plant-based nutrition accessible to ...Show moreLast updated: 30+ days ago
    • Promoted
    Influencer & UGC Lead

    Influencer & UGC Lead

    youechennai, tamil nadu, in
    You will own the creator engine end-to-end for.UGC creators and micro-influencers across Instagram, YouTube, X, and LinkedIn. Be the single point of contact : .CTR, installs, conversions, and cost met...Show moreLast updated: 3 days ago
    • Promoted
    Brand Marketing Lead

    Brand Marketing Lead

    ConfidentialChennai
    Devise ingenious and actionable branding strategies and execute the same.Ideate and execute both offline and online marketing plans in a systematic manner. Curate and measure social media branding a...Show moreLast updated: 30+ days ago
    • Promoted
    Brand and Marketing Manager

    Brand and Marketing Manager

    Early.fitchennai, tamil nadu, in
    Earlyfit is a doctor-led, tech-enabled weight loss program built around GLP-1 medications like Wegovy and Mounjaro.We combine prescription care, nutrition, and lifestyle support with smart integrat...Show moreLast updated: 4 days ago
    • Promoted
    • New!
    Lead - Marketing And Business Development (Ultra Pure Water Segment)

    Lead - Marketing And Business Development (Ultra Pure Water Segment)

    VA TECH WABAG LTD.Chennai, Tamil Nadu, India
    We are seeking a highly experienced and dynamic Senior Marketing & Business Development professional to lead growth initiatives within the Ultra Pure Water (UPW) segment. The ideal candidate will ha...Show moreLast updated: 14 hours ago
    • Promoted
    Quick commerce - Performance Marketing

    Quick commerce - Performance Marketing

    Fraganotechennai, tamil nadu, in
    Optimize campaigns for critical metrics including CAC, ROAS, LTV, CPA, CTR, and retention.Develop and run geo-targeted and hyperlocal campaigns, tailored to Q-commerce delivery zones and demand pat...Show moreLast updated: 8 days ago
    • Promoted
    Genesys Telecom Labs - Senior Marketing Manager

    Genesys Telecom Labs - Senior Marketing Manager

    Genesys Telecom Labs India Pvt. Ltd.Chennai, India
    Genesys empowers organizations of all sizes to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experie...Show moreLast updated: 30+ days ago
    • Promoted
    Marketing Manager

    Marketing Manager

    Kumaran SystemsChennai, Tamil Nadu, India
    We are Building From Scratch, and You Could Lead It.Kumaran Systems has been delivering IT excellence for over 33+ years, powering some of the most trusted names in Banking, Insurance, and Telecom....Show moreLast updated: 2 days ago
    • Promoted
    VP / Head of Global Marketing

    VP / Head of Global Marketing

    MaxVal Group, Inc.chennai, tamil nadu, in
    The VP / Head of Global Marketing will be responsible for leading end-to-end marketing functions for the company, working closely with the CEO, COO, CRO and other company executives to develop and im...Show moreLast updated: 10 days ago
    • Promoted
    • New!
    Marketing lead

    Marketing lead

    CultureMonkeyChennai, Tamil Nadu, India
    Culture Monkey is a fast-growing HR Tech Saa S company, helping organizations across 100+ countries build great workplace cultures. We are known for our innovative approach, using employee engagemen...Show moreLast updated: 9 hours ago
    • Promoted
    Brand Solutions Lead

    Brand Solutions Lead

    SchbangChennai, IN
    Major Roles & Responsibilities : .As a Brand Solutions Lead you will need to have thorough knowledge of the plan in hand for accounts under your purview and will be responsible for interacting with c...Show moreLast updated: 30+ days ago
    • Promoted
    Lead Generation Specialist

    Lead Generation Specialist

    Algorithm Digital Incchennai, tamil nadu, in
    Job Title : Lead Generator – Digital Marketing Agency.Experience : 1–3 years (preferred).Looking for prospective candidates for generating leads via bulk emailing, LinkedIn, or other social media pla...Show moreLast updated: 2 days ago
    • Promoted
    Growth Marketing Manager

    Growth Marketing Manager

    Supanote AIchennai, tamil nadu, in
    Create thought-leadership content that redefines AI in behavioral health.Build a scalable inbound strategy to attract clinicians, payers, and industry partners. Turn complex clinical and tech topics...Show moreLast updated: 20 days ago
    • Promoted
    AI Marketing Lead (B2B2C)

    AI Marketing Lead (B2B2C)

    SwirlChennai, IN
    We work with OEMs across consumer electronics, automotive, appliances and equipment.Own our brand and content end-to-end : conceive → design → ship campaigns that generate qualified meetings and pip...Show moreLast updated: 2 days ago