Digital Business Associate

Location : Bengaluru

About the Company :

GenY medium is a rapidly growing, venture backed full service digital marketing and technology company. It is in the business of managing perceptions of brands – online. Our team combines the three essential skills to excel at performance marketing :

1. Consumer understanding, 2. Content Marketing and 3. Technology expertise

Within a very short span of time, our young team has served a number of clients and helped create positive conversations around their brands. The good news is that we are growing – and fast! Read more about the company at

http : / / www.genymedium.com /

Role :

− He / she will be the face of the company for the clients and will be responsible for effective service delivery to clients.

− The job includes relationship management with clients, creating Online Marketing Plans as per their business goals and executing them with the help of internal teams comprising of Content, Design, Analytics and Tech.

Responsibilities :

Client Engagement & Relationship Management : Communicate with clients on a regular basis to understand their business goals and required services.

Strategic Planning : Develop online marketing plans as per the business goals of clients comprising of one or all of the following aspects :

Online Advertising for Customer Acquisition.

Content Marketing : Social media, Blogs, Infographic, etc.

Social Media Branding Campaigns.

Email Marketing.

Online Reputation Management

Project Management : Coordination with internal functional teams of content, design, analytics & tech to ensure excellent delivery of Online Marketing Plans.

Guidance & support to internal team for effective sent service delivery.

Reporting & Reviews of Account Performance : Measure impact on a regular basis and ensure course correction based on the success indicators.

Desired Skills and Experience :

Relevant experience of 1.5 to 2 Years in marketing, branding is preferred. Understanding of marketing principles is a must.

In-depth knowledge and understanding of social media platforms, online advertising, content marketing, etc.

Communication Skills : Good communication skills, both written and verbal is a must. Being able to articulate campaign ideas to clients and internal stakeholders is essential.

Analytical Skills : A command on numbers, marketing effectiveness measurement is essential.

Strong project management or organizational skills.

Understanding of local languages both Tamil and Kannada, is preferred.