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▷ Apply in 3 Minutes! Performance Marketing Executive

▷ Apply in 3 Minutes! Performance Marketing Executive

Nap ChiefIndia
6 hours ago
Job description

Performance Marketing Executive

Experience : 2–3 years

Location : Andheri, Mumbai

About Nap Chief

Nap Chief is a premium kidswear brand on a mission to make bold, comfortable and sustainable clothes for kids who love to stand out. We’re a D2C powerhouse scaling across India with a strong digital presence. Performance marketing is the engine behind our growth — and we’re looking for someone who’s ready to take the wheel.

This is not a “push buttons” role. You’ll be strategising, experimenting, analysing and scaling campaigns that directly move revenue, while working closely with founders and senior leadership.

What You’ll Do (Your Impact)

  • Own the performance funnel end-to-end – plan, launch and continuously optimise high-impact campaigns across Meta (Facebook & Instagram) and Google Ads (Search, Display, YouTube, Shopping).
  • Manage sizeable ad spends (₹XX–₹XX lakhs / month) with complete accountability for ROAS, CPA and other growth KPIs.
  • Conduct deep data dives on campaign performance, turning dashboards and cohort reports into actionable insights.
  • Design and execute sophisticated audience strategies – segmentation, remarketing, lookalikes, and custom intent audiences that actually convert.
  • Experiment relentlessly with creatives, ad formats, copy, landing pages and bid strategies to unlock new growth.
  • Maintain always-on performance – proactively monitor and troubleshoot so key campaigns never go dark.
  • Coach and guide junior associates – set priorities, review their execution, and provide structured feedback to raise the team’s bar.
  • Work closely with founders and functional heads on scaling strategies, testing new channels (think Pinterest, Snapchat, affiliate, influencer amplification), and feeding learnings back into the brand’s growth engine.
  • Take full ownership of results – identify when something’s off, act fast, and deliver corrective action plans.

What You’ll Bring (Skills & Experience)

  • Deep expertise in Google Ads & Meta Ads campaign planning, optimisation and reporting.
  • Advanced understanding of audience segmentation, remarketing, conversion tracking and attribution models.
  • Proven success managing large ad budgets for performance-driven outcomes in a D2C environment.
  • Strong data analysis chops – can turn numbers into stories, dashboards into decisions.
  • Leadership ability – comfortable delegating, reviewing and mentoring junior associates.
  • Ownership mindset – you treat budgets and campaigns as your own business.
  • Problem-solver under pressure – decisive, adaptable and quick to respond when metrics shift.
  • Excellent communication & stakeholder management – can clearly explain insights and recommendations to non-marketers.
  • Traits We Value

  • Primary : Ownership & decisiveness in scaling campaigns.
  • Secondary : Analytical, data-driven decision-making.
  • Why Nap Chief?

  • High impact role – your campaigns directly fuel the brand’s revenue and growth.
  • Direct access to founders – get strategic exposure and a seat at the table.
  • Fast-paced, creative environment – test bold ideas, see quick results, celebrate wins.
  • Growing category leader – premium kidswear with a passionate community of parents.
  • How to Apply

    Send your CV / portfolio of campaigns you’ve managed to careers@napchief.com

  • with the subject line “Performance Marketing Executive – [Your Name]”, or apply directly via LinkedIn.
  • Create a job alert for this search

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