Content WriterCodeft Digital • Madurai, IN

No longer accepting applications

Content Writer

Codeft Digital • Madurai, IN

1 day ago

Job description

About the Role

We’re looking for a writer who can simplify complex technology. Someone who enjoys understanding how systems work and can convert that into clear, structured, business-focused content.

This role sits inside Codeft’s marketing and content division. You’ll be working closely with our strategy, design, and product teams on a large B2B engagement in the industrial technology and automation space. The work will span website content, product storytelling, social media content, SEO, sales enablement, CRM flows, and scripts for videos.

If you’re curious, sharp, organised, and comfortable learning technical concepts quickly, this is the right fit.

What You Will Be Responsible For

1. Website Content (Large-Scale Rewrite Project)

You will write structured, high-quality copy for :

Product pages
Company pages
Case studies
FAQ and microcopy
SEO content and metadata

The goal is to translate technical product value into simple, convincing, industry-relevant messaging.

2. Positioning & Messaging Support

Assist in building value propositions

Develop taglines and campaign-ready copy

Maintain consistent tone and clarity across touchpo

3. SEO & Long-Form Content

Write blogs, guides, knowledge-base articles

Research keyword intent and align content accordingly

Draft pillar pages and glossary content

4. CRM, Email & WhatsApp Flows

Create email sequences and nurturing flows

Write WhatsApp drip messages

Assist in sales communication content

5. Scripts & Video Content

Draft scripts for explainers, demos, testimonials

Write storyboards and VO lines

Prepare captioning and short-form video text

6. Landing Page & Performance Content

Copy for targeted landing pages

Ad headlines and variants

Industry-specific messaging for campaign sets

7. Research & Technical Understanding

Understand the client’s product suite

Study manufacturing, automation, and Industry 4.0 concepts

Distill complex terminology into simple language

What We’re Looking For

Must-Haves

2–4 years writing for B2B, SaaS, tech, product, or engineering brands

Ability to explain complex ideas simply

Strong writing fundamentals and structured thinking

Experience writing websites and long-form content

Comfort working on large content projects with deadlines

Curiosity about industrial products, hardware-software systems, and technical subjects

Good to Have

Familiarity with SEO principles

Prior agency experience

Experience in manufacturing, robotics, IoT, or enterprise tech

Experience writing video scripts

Why Join Codeft as a Writer

You’ll work on a multi-layered, high-impact B2B tech project

You’ll get exposure to product teams and founders

You’ll build a strong portfolio in industrial tech content

You’ll learn how to architect large-scale content systems

You’ll write real work that drives business growth

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Content Writer • Madurai, IN

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