Assistant Manager - PR

Role

To identify and create integrated media opportunities for brands so as to enhance brand imagery, visibility and credibility to build desired brand opinions and influence consumer behavior.

This role is ideal for Dynamic, Proactive individuals with excellent communication skills, flair for writing and a creative mindset – this role will involve the management of a wide spectrum of Media relation activities, media communication campaign, community relations and Crisis communications. The individual must have prior experience in PR, digital communication -influencer marketing, from a reputed organization as this role is a hands-on role.

Key Responsibilities

• Assist in effective communication on behalf of the Personal Care Products Business to external stakeholders, particularly through media.
• Assist / Create / identify series of relevant and appropriate brand PR opportunities to enhance brand Imagery, credibility and visibility to influence consumer behavior and help create a positive disposition towards PCPB brands
• Content development and editing – press release, articles, FAQS, briefing documents, etc. and maintenance of this knowledge repository
• Support Brand marketing with impactful and focus features on brand attributes and communicate key brand messages
• Communication and liaising with internal stakeholders along with external agencies
• Identify and develop influencer marketing as a key channel of brand advocacy – managing end to end influencer campaigns- content, scripting, creative visualization, liaising with agencies to curate relevant content for brand exposure
• Liaise with corporate communications for brand specific communications to align with the Organizational line of thought
• Deployment and tracking a crisis strategy in liaison with the team, corporate communication and brand custodians including legal
• Track, Monitor & Influence Media Coverage and social media campaigns and influencer marketing plans
• Interact with internal stakeholders to ensure brand dialogue and communication
• Assist in managing PR agency output and to enhance brand reputation, imagery and influence.

Requirements

QUALIFICATION :

Experience

Functional Competencies

Leadership Competencies

Skills Required

Crisis Management, Social Media