Group Head - Planning

Job Title : Group Head – Planning

Experience Required : 3–5 Years

Location : Mumbai

Job Overview

This role is responsible for the strategic planning and successful execution of integrated media campaigns across clients. The focus will be on delivering campaign excellence while building and sustaining strong client and vendor partnerships.

Key Responsibilities

Understand client objectives and align media campaigns with their annual marketing plans

Develop integrated media strategies by collaborating with internal teams across mediums and platforms

Present clear and data-backed campaign proposals including media routes, budgets, and reach

Build long-term relationships with clients through strategic input and consistent communication

Drive the planning and execution of campaigns, leading cross-functional teams for seamless delivery

Ensure regular client updates through MIS, data reports, job lists, and performance reviews

Optimize media plans by evaluating vendor deals and identifying high-impact properties

Conduct monthly and quarterly reporting on projections, revenues, and competitive landscape using Planit

Fulfill reporting requests from global teams via Omnet and maintain media calendars

Perform regular audits using tools like Cognoze and report on media activity

Mentor and train team members while promoting a broader strategic perspective

Stay updated on both offline and digital media trends and introduce innovative campaign ideas

Qualifications & Experience

Educational Qualifications

Bachelor’s Degree required

Master’s or Postgraduate Diploma in Business Management (preferred)

Skills

Excellent written and verbal communication

Strong presentation and analytical skills

Attention to detail and accuracy

Effective client relationship management

Mandatory Certifications

Facebook (Meta) Certification

Google Certification

Tools Expertise

OMD Methodology & Tools

Bar Tools

Advanced use of IRS, MAP, TAM, RAM, TG