Copy LeadConfidential • Gurugram, Gurgaon / Gurugram, India
No longer accepting applications
Copy Lead
Confidential • Gurugram, Gurgaon / Gurugram, India
24 days ago
Job descriptionBuild, mentor, and inspire a multidisciplinary squad of copywriters, designers, and editors producing high-impact assets for the U.S. and other global markets. Originate campaign platforms, product launches, and brand stories that stop thumbs, drive revenue, and elevate Ayurveda on the world stage. Deploy generative-AI tools for ideation, rapid iteration, and performance insights while safeguarding strategic thinking, brand voice, and originality. Translate performance metrics into creative refinements; coach the team to test, learn, and optimize relentlessly Partner with Growth, Product, and Brand teams across time zones to deliver cohesive, high-converting experiences. Identify and manage external freelancers or studios when specialized skills are required. At least 5 years in copywriting, advertising, or content marketing and 3 years guiding creative teams. A portfolio that marries brand storytelling with measurable performance results—please include links. Native-level command of English and an editorial eye that catches the tiniest typo. Proven track record of integrating AI tools (e.g., ChatGPT, Midjourney, Grammarly) into creative processes without sacrificing human nuance. Experience in beauty, wellness, or DTC ecommerce is a plus—but brilliance in any consumer category counts. Bachelor's or Master's degree in English, Communications, Advertising, Marketing, or equivalent real-world experience.
Transformative Ventures—the company behind The Ayurveda Experience, one of the world's largest Ayurveda-focused e-commerce platforms—needs a storyteller who can turn strategy into unforgettable ideas. If you live for language, guide teams with empathy, and wield AI as a creative accelerator (never a shortcut), we'd love to meet you.
Key Responsibilities
Hands-on Craft
- Personally write sharp headlines, persuasive long-form, and scroll-stopping social copy—with grammar so flawless it disappears.
Creative Leadership
Concept Development
AI-Enhanced Workflows
Data-Driven Iteration
Cross-Functional Harmony
Talent Sourcing
What Makes You a Fit
What's In It for You
Leadership runway toward Associate Creative Director and beyond.
Company-funded access to premier global marketing & AI-creativity programs.
As a part of the central Global Creative Studios, you get a seat at the table of the world's most ambitious Ayurvedic brand collective—impacting 1.75 million+ customers across 25 countries.
Skills Required
Content Marketing, Advertising, Copywriting
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Lead • Gurugram, Gurgaon / Gurugram, India
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